The objective of this study was to assist a client in determining its strategy and approach concerning plant growth promoting micro-organisms (PGPM) sold into the added growth market and the crop protection market. The company wished to know if business based on these organisms was attractive or might become so in the future. The study described the business in respect of its present position and future potential based on information on the companies, products, prices, markets, trends and potential in this area.
Contents of the study included:
Information on the market, price, trends, products and uses of
- Bacillus subtilis
- Other nitrogen fixing micro-organisms
- Mixtures and unspecified products
Microbes that improve plant nutrition
- Rhizobia, etc.