In this case study, CPL Business Consultants assisted with the due diligence for a potential bolt-on acquisition in animal feed additives.


The objective of this project was to assist a Private Equity client in answering key questions regarding the potential synergies between an animal feed additive and premix company and one of its portfolio companies as part of a due diligence process. CPL also supported the process with technical and commercial input (e.g. in management meetings). Additionally, CPL facilitated a workshop which included a technical brainstorming session exploring possible product synergies.

CPL was able to bring detailed and authentic insight, based on its knowledge, experience and extensive networks, and as a result the Client fully understood the target company and its product portfolio, and was able to assess its value and potential with confidence.


CPL’s detailed report included the following sections:

Executive Summary

  • How strong is the Company’s value proposition?
  • How does the Company compare with the competition on key performance parameters?
  • How strong is the Company’s position in the market?
  • How strong is the Company’s value proposition poof?
  • Is the sale evidence based?
  • To what extent does the portfolio address major industry drivers and trends?
  • Is there a strong business logic for acquisition?
  • If the Company is acquired, what would still be lacking?

Commercial, scientific and technical review of Company’s products

  • Digestive Performance
  • Functional Ingredients
  • Mycotoxin Management
  • Feed Palatability
  • Feed Preservation

Competitive landscape for animal feed additive products

  • Trends and recent developments
  • Competing animal feed additive players and products
  • Focus on portfolios of 3 competing players
  • Substitute additives

Contact Interviews

  • ~30 interviews from CPL’s networks

Have a look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies. Eight case studies can also be reviewed.

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