CPL Business Consultants provides insight and advice on sales and marketing strategies in specialist sectors such as food ingredients, biotechnology and agriculture.

You may be planning to improve the market positioning of your products and strengthen your offering in particular sectors. However, sales staff feedback may not accurately reflect your customers’ views, expectations and needs.

CPL helps clients clarify and understand the technical requirements of their customers. We work on specialist areas which include vitamins and mineral premixes, bacterial cultures, enzymes, health ingredients, processing technologies and equipment.

CPL has a solid technical grounding combined with commercial understanding.  As a result, we can provide meaningful insight and actionable advice on product positioning, value propositions and the best sales approach to use.

If required, our sister company CPL Executive Search can also find you the best salespeople for your particular product.

Examples of completed CPL Business Consultants projects, which included sales and marketing advice, are shown below: