In this case study a client engaged CPL Business Consultants to investigate the markets for plant sterols in food and pharma. CPL’ s detailed report and strategic recommendations helped it to anticipate what could happen next and assisted in the decision-making process.

Plant sterols (phytosterols) and plant stanols (phytostanols) occur naturally in diets as minor components of vegetable oils. Applications include use in food products (e.g. as esters) as cholesterol lowering agents, or for the production of pharmaceutical intermediates.

The market for phytosterols is often misunderstood by outsiders and publicly available estimates can be misleading.  CPL Business Consultants has followed this b2b ingredient market for over 15 years and was able to provide its client with a detailed and accurate fact-based view of the current situation. The information came from a variety of industry sources.

This report covered plant sterols, stanols  and sterol/stanol esters globally, with a focus on Europe, North America and China. The aim was to provide an understanding of the market dynamics for the b2b phytosterols ingredient market including:

  • Market Size in Volume (by Application and Geography) and Value
  • Market Growth (CAGR)
  • Key Market Trends
  • Market Drivers and Restraints
  • Players and Competition
  • Competing Products
  • Key Customers
  • Customer Purchasing Criteria
  • Key Success Factors
  • Barriers to Entry

The client described the output as ‘deep, accurate and reliable‘ commenting that ‘CPL differentiated itself by succeeding in filtering the data correctly and provided a report I could rely on.’

An outline of the report contents can be found below, you can also download a PDF version of this case study here.

Market for Plant Sterols and Stanols

Executive Summary

  • Objective & Scope
  • Method
  • Principal Findings
    • Industry Structure
    • Plant Sterol and Stanol Ingredient Markets
      • Growth (CAGR)
      • Capacity
      • Drivers
    • Demand for Plant Sterols and Stanols
      • Food
      • Supplements
      • Cosmetics
      • Pharma
    • Phytosterol and Phytostanol (inc. Ester) Supply
      • Manufacturers
      • Distributors & Traders
  • Conclusions
  • Recommendations

Introduction to Plant Sterols and Stanols

  • Plant Sterols and Stanols
    • Properties
    • Production
    • Regulations
  • Industry Structure
    • Phytosterols and Phytostanols
    • Ingredients and Intermediates
    • Food and Pharmaceuticals

Plant Sterol and Stanol Markets

  • Phytosterol and Phytostanol Supply
    • Supply Volume and Growth (CAGR)
  • Demand Volume and Growth (CAGR)
    • Food Ingredients (e.g. plant sterol esters)
    • Pharmaceuticals
  • Price Drivers
    • Commodity Driven Price Impacts
    • Raw Material Constraints

Phytosterol Applications

  • Food
    • Current Applications (e.g. Phytosterol Esters)
    • Emerging Applications
    • Penetration Rate of Phytosterol Esters in Food Products
  • Dietary Supplements
  • Cosmetics and Personal Care
  • Pharmaceuticals
    • Major API Classes
    • Phytosterol Sources

Plant Sterol Players and Products

  • Sterol Ingredient Suppliers
  • Phytosterol Distributors
  • Food Manufactures
  • Dietary Supplement Manufacturers
  • Formulated Sterol Ingredient Manufacturers


  • Contact Overview
  • Contact Reports 


  • News Summary
  • News Reports, e.g. Raisio


  • Recent Research
  • Regulations

In addition to this project on plant sterol markets in food and pharmaceuticals, CPL has worked on e.g. an earlier market study, a similar project in food ingredients and on a market growth outlook. Have a look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies. You can also review eight case studies.

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