Have a look at our Introduction and Brochure for a description of our consultancy work.

The objective of this project was to assist the client in determining whether opportunities exist in the cellulose powder business. The investigation focussed on market analysis and identification of potential opportunities in food, pharmaceuticals and personal care. The geographic focus was mainly in Europe and North America but also, as far as was possible, in Japan.

The findings will contribute to the formulation of a strategy to assist in the future development of the company. The client is investigating selling cellulose and its principal interests are in the products requiring medium to high levels of quality; in particular those products that would be used in food, cosmetics and pharmaceutical sectors.

Click here for a PDF of the contents of the study or look below for an outline.

Table of contents



Principal Findings

  • Markets
  • Applications
  • Competition
  • Barriers to Entry and Success Factors
  • Results from Supermarket Surveys
  • Swot



Properties, Benefits and Uses of Powdered Cellulose

  • Overview
  • Food and Beverages
  • Petfood
  • Cosmetics
  • Pharmaceuticals and Health Supplements


  • Overview, Size and Breakdown
  • Applications
    • Diet/Slimming Drinks
    • Shredded Cheese
    • Others
    • Pharmaceutical Applications


  • Strategies Used to Differentiate Cellulose Powder
  • Barriers to Entry
  • Sales Route

Supermarket Surveys

  • 2004 Surveys
  • 2001 Surveys


  • Summary Data
  • Review of 20 Companies

Contact Reports

  • Summary
  • 23 Cellulose Manufacturers, Traders and Ingredients Companies
  • 2 Equipment Manufacturers
  • 25 Food Companies
  • 20 Petfood Companies
  • 9 Health Food Manufacturers
  • 9 Cosmetics Companies
  • 18 Pharmaceuticals
  • 7 Academic Contacts

23 News and Related Articles

13 Recent Patents

77 Tables

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