In this case study, a forestry product biorefinery engaged CPL Business Consultants to determine opportunities in the cellulose powder market. CPL provided a comprehensive market analysis and go-to-market recommendations, leading to a successful market entry.
The objective of this project was to assist the client in determining whether market opportunities exist in the cellulose ingredients business. The investigation focussed on market analysis and identification of potential opportunities in food, pharmaceuticals and personal care. The geographic focus was mainly on Europe and North America, but it also looked at markets in Japan.
The findings contributed to the company’s growth strategy. The client had investigated selling ingredients, and its principal interests were in the products requiring medium to high levels of quality, particularly for the food, cosmetics and pharmaceutical sectors.
You can click here for a PDF of the contents of the study or look below for an outline.
Cellulose Powder Market Opportunities
- Principal Findings
- Barriers to Entry and Success Factors
- Results from Supermarket Surveys
Properties, Benefits and Uses of Cellulose Powder
- Ingredients Overview
- Food and Beverages
- Pharmaceuticals and Health Supplements
Powdered Cellulose Market
- Overview, Size and Breakdown
- Ingredient Applications
- Diet/Slimming Drinks
- Shredded Cheese
- Pharmaceutical Applications
Marketing Cellulose Powder
- Strategies Used to Differentiate Cellulose Powder
- Barriers to Entry
- Sales Route for Cellulose Powder Ingredients
- Two Supermarket Surveys
Manufacturers of Cellulose Powder
- Summary Data
- Review of 20 Companies
- 23 Cellulose Manufacturers, Traders and Ingredients Companies
- 2 Equipment Manufacturers
- 25 Food Companies
- 20 Petfood Companies
- 9 Health Food Manufacturers
- 9 Cosmetics Companies
- 18 Pharmaceuticals
- 7 Academic Contacts
23 News and Related Articles
13 Recent Patents
CPL has worked on other similar projects e.g., a cellulose powder market overview and on MCC opportunities. You can find further examples by using the search feature on this site. Have a look at our Introduction and Brochure for a description of our consultancy work.