Have a look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies. Eight case studies can also be reviewed.


The objective of this study was to assist a player in wood and biomass-based products which was considering entering the market for cellulose products. The company asked CPL to give present an overview of cellulose markets to its board and other stakeholders in order inform its strategic planning process.


  • Cellulose derivatives
  • Why cellulose is used

Powdered Cellulose

  • Powdered cellulose – properties
  • Powdered cellulose in foods
  • Powdered cellulose in pharmaceuticals

Microcrystalline cellulose

  • MCC – pharmaceutical applications

Nano crystalline cellulose

  • NCC – potential applications


  • Markets – Powdered cellulose
  • Markets – MCC
  • Markets – cellulose ethers


Applications – Food and Beverages

  • The food ingredients industry
  • Cellulose in food and beverages
  • Cellulose in low fat foods
    • Product example – VITACEL®
  • Cellulose as fibre provider
    • Product example – FORTEFIBER™
  • Competing Products
  • Application potential

Applications – Petfood

  • Cellulose in petfood
  • The petfood industry
  • Petfood – markets

Applications – Pharmaceuticals and Cosmetics

  • Pharmaceuticals and cosmetics
  • Pharmaceuticals
  • Cosmetics
  • Product innovations
    • Product Example – Avicel®

Industrial Applications

Key success factors & Barriers to entry

  • SWOT for cellulose powder
  • Key success factors
  • Barriers to entry

What the existing players are doing

Entering the pharmaceuticals market

Production costs

Conclusions & Recommendations

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