Have a look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies. Eight case studies can also be reviewed.
Objective
The objective of this study was to assist a player in wood and biomass-based products which was considering entering the market for cellulose products. The company asked CPL to give present an overview of cellulose markets to its board and other stakeholders in order inform its strategic planning process.
Introduction
- Cellulose derivatives
- Why cellulose is used
Powdered Cellulose
- Powdered cellulose – properties
- Powdered cellulose in foods
- Powdered cellulose in pharmaceuticals
Microcrystalline cellulose
- MCC – pharmaceutical applications
Nano crystalline cellulose
- NCC – potential applications
Markets
- Markets – Powdered cellulose
- Markets – MCC
- Markets – cellulose ethers
Applications
Applications – Food and Beverages
- The food ingredients industry
- Cellulose in food and beverages
- Cellulose in low fat foods
- Product example – VITACEL®
- Cellulose as fibre provider
- Product example – FORTEFIBER™
- Competing Products
- Application potential
Applications – Petfood
- Cellulose in petfood
- The petfood industry
- Petfood – markets
Applications – Pharmaceuticals and Cosmetics
- Pharmaceuticals and cosmetics
- Pharmaceuticals
- Cosmetics
- Product innovations
- Product Example – Avicel®
Industrial Applications
Key success factors & Barriers to entry
- SWOT for cellulose powder
- Key success factors
- Barriers to entry