Have a look at our Introduction and Brochure for a description of our consultancy work.

The Cellulose Market

The objective of this project is to assist in determining the characteristics of the cellulose market. The investigation focussed on market analysis in food in addition to petfood. The geographic focus was mainly in Europe and the UK but we also included anything relevant to the US since both markets had very different characteristics. The study considered the trends in the cellulose ingredient market including growth potential in current applications and the novel applications. It also considered cellulose and insoluble fibres from wood pulp and other sources.

In respect of customers, the study determined the buying criteria for cellulose. In respect of manufacturers, the study attempted to determine players, products, applications, distribution to different end-uses and strategies. Finally, the study addressed the question of barriers to entry and key success factors.

Click here for a PDF of the contents of the study or look below for an outline.

Table of contents



Principal Findings

  • Definitions
  • Markets for Powdered Cellulose from Wood Pulp
  • Markets for Powdered Cellulose from Other Sources
  • Applications
  • Contacts’ Views
  • Competition
  • Barriers to Entry and Success Factors
  • Sales Route
  • Results from Supermarket Surveys
  • Swot for Cellulose Powder from Wood Pulp
  • Swot for Cellulose Powder from Other Sources


  • Cellulose Derived from Wood Pulp
  • Cellulose Derived from Other Sources

Definition, Properties and Applications Of Powdered Cellulose from Various Sources

  • Overview
  • Food and Beverages
  • Petfood
  • Cosmetics, Pharmaceuticals and Health Supplements

Market Overview

  • Powdered Cellulose Derived from Wood Pulp
  • Powdered Cellulose Derived from Other Sources

Applications Of Powdered Cellulose

  • Derived from Wood Pulp
  • Diet/Slimming Drinks
  • Shredded Cheese
  • Others
  • Pharmaceutical Applications
  • Derived from Other Sources

Summary Of Contacts’ Views

  • Manufacturers & Traders
  • Food Producers
  • Petfood Producers
  • Retailers

Marketing Strategies

  • Strategies Used to Differentiate Cellulose Powder Products
  • Barriers to Entry
  • Sales Route

Supermarket Surveys

  • 2004 Surveys
  • 2001 Surveys

29 Manufacturers & Distributors


Contact Reports

  • 41 Cellulose Manufacturers, Traders and Ingredients Companies
  • 2 Equipment Manufacturers
  • 23 End Users
  • 5 Retailers
  • 20 Petfood
  • 7 Academic Contacts
  • 2 Others

26 News and Related Articles

17 Recent Patents

78 Tables

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