In this case study CPL Business Consultants supported a client which was interested in entering the market for microcrystalline cellulose as part of its business growth strategy.


The objective of this study was to assist our client in understanding the market for microcrystalline cellulose (MCC) and to provide clear recommendations on how it should proceed.


The main contents of the study were based on sources including in-house databases and an extensive network of contacts in addition to publicly available information (e.g. data from government agencies, patents, scientific journals, trade press, internet etc.). Additional information was sought from other key resources within the industries concerned in sufficient depth to provide accurate analysis and guidance. CPL used its extensive network of contacts, (including the CPL Executive Search network), to elicit information that would be difficult or impossible for clients to obtain independently Interviews were conducted with those knowledgeable in the industry, both face-to-face and telephone conversations. Contacts were also made at trade-shows.

Click to see the contents of the study or look below for an outline.

Table of Contents

Principal Findings

  • MCC Product Formats
  • Markets
  • MCC Prices
  • Distribution Channels
  • Applications
  • Production Technologies
  • Competitive Landscape
  • Key Success Factors
  • Barriers to Entry
  • Contacts

Conclusions and Recommendations

Microcrystalline Cellulose Markets

  • Market Volumes
  • Market Value and Application Breakdown
    • Market Evolution
    • Market for Cellulose Derivatives
    • Prices
  • Distribution Channels
    • Supply Format

Route to Market Scenarios

  • MCC Supply for Food
  • MCC Supply for Feed
  • Supply for Pharmaceuticals
  • Production of Colloidal MCC

Microcrystalline Cellulose Products and Applications

  • MCC in the Food Industry
    • Introduction
    • Microcrystalline Cellulose Market
    • Certification, Legislation and Norms
    • MCC Products Used In Foods
  • Animal Feed
    • Introduction
    • Market for MCC in Animal Feed
    • Certification, Legislation and Norms
    • MCC Products Used In Animal Feed
  • Pet Food
    • Introduction
    • Market for MCC in Pet Food
    • MCC Products Used in Pet Food
  • Pharmaceuticals
    • Introduction
    • Market for Microcrystalline Cellulose in Pharmaceuticals
    • Certification, Legislation and Norms
    • MCC Products Used In Pharmaceuticals
    • Pharmaceutical Functional MCC Products
  • Cosmetics
    • Introduction
    • Market for Microcrystalline Cellulose in Cosmetics
    • Cosmetics Products and Differentiation
  • Other Applications

Cellulose Derivatives

  • Nanocellulose
    • Manufacture
    • Properties and Applications
  • Microbial Cellulose
    • Applications
  • Cellulose Ethers
    • Methyl Cellulose and Hydroxypropylmethyl Cellulose
    • Carboxymethyl Cellulose
    • Hydroxypropyl Cellulose
    • Ethyl Cellulose

Microcrystalline Cellulose Production Technologies

  • Cellulose Sources for Pulps
  • Pulp Production
    • Mechanical Pulp
    • Chemical Pulp
    • Bleaching
    • The Finished Pulp
    • MCC Production Using DWP
    • Production of Colloidal MCC
    • Drying Options
  • Cost Estimation for MCC Production

Competitive Landscape for MCC

  • Key Success Factors
  • Barriers to Entry
  • 17 Player Profiles


  • Contacts Summary
    • MCC Market and Key Segments
    • Competitive Environment for Microcrystalline Cellulose
    • Routes to Market
    • Pulp Grades
    • Applications for Microcrystalline Cellulose
    • Key Success Factors
    • Trends
  • Contact Reports – 22 MCC And Pulp Manufacturers
  • Contact Reports – 17 Distributors
  • Contact Reports – 6 End-Users/Technical Experts
  • Contact Reports – 4 Industry Experts

50 Tables

56 Figures

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