The objective of the study was to assist a client in focussing its strategy in the professional turf market for fertilisers, especially slow release fertilisers. The target sectors were high-value turf and especially golf courses. The study aimed to understand the market and market trends for professional turf fertilisers in a number of countries. Where possible, distributors were identified. The study provided a more detailed understanding of the UK situation including ‘barriers to entry’ and ‘key success factors’.
The contents of the study included:
Fertiliser and turf
SRF
Turf
Advantages and disadvantages of SRF in a professional turf environment
United Kingdom
- The use of SRF in individual sports
- Golf
- Bowling
- Football
- Lawn tennis
- Cricket
- Other sports
- Marketing of SRF – UK case study
- Typical product range
- Selling techniques
- Product literature
- Review of professional turf brochures
- Selecting a UK distributor