In this case study a leading global fertilisers company engaged CPL Business Consultants to investigate the market for slow release fertilisers in high value applications such as turf. CPL provided a detailed report with recommendations for its growth strategy. 

The objective of the study was to assist a client in focussing its strategy in the professional turf market for fertilisers, especially slow release fertilisers. The target sectors were high-value turf and especially golf courses. The study aimed to understand the market and market trends for professional turf fertilisers in a number of countries. Where possible, we also identified potential distributors. The study provided a more detailed understanding of the UK situation including ‘barriers to entry’ and ‘key success factors’.

Slow Release Fertilisers Market

Turf and Slow Release Fertiliser

  • Turf
  • SRF
  • Advantages and disadvantages of using SRF in a professional turf environment

SRF Markets

United Kingdom

    • The use of SRF in individual sports
      • Golf
      • Bowling
      • Football
      • Lawn tennis
      • Cricket
      • Other sports
    • Marketing of SRF – UK case study
    • Typical product range
    • Selling techniques
    • Product literature
    • Review of professional turf brochures
    • Selecting a UK distributor

Other Slow Release Fertiliser Markets

    • France
    • Spain
    • Sweden
    • Australia
    • South Africa
    • Morocco / Tunisia
    • South America
    • Japan
    • Malaysia
    • Indonesia
    • Singapore / Hong Kong
    • Thailand

Contact Reports

UK Slow Release Fertiliser Products

CPL Business Consultants has worked on a large number of plant nutrition projects which can be found on this site. Two examples are genetic engineering and water utilisation, plant nutrition technology opportunities and plant nutrition innovation. CPL has also completed a more recent study on fertilisers and composting in the organic markets of North America.  Have a look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies. You can also review eight case studies.

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