In this case study, a specialist biopesticides company engaged CPL Business Consultants to look at potential opportunities for a new biofungicide product in Europe.  CPL’s detailed report made strategic recommendations on where and how to play in the European market and also included details of potential distribution and development partners which expressed interest. 

The objective of this study is to assist in developing a strategy for the commercialisation of a new fungicidal product in Europe. The client has developed, in collaboration with a University, a new fungicide for which the active ingredient is made from extracts with an innovative formulation. The product had shown preventive and curative control of powdery mildew, Pythium, Rhizoctonia, Fusarium and many potential other diseases in agriculture and ornamental horticulture.

The client believed that this product had significant potential worldwide. As a first stage in developing its commercial strategy to launch this product, the client asked for information on the following:

  1. The crops and diseases for which the product(s) may be most suitable
  2. The relevant registration processes
  3. With which company or companies to form a partnership potential
  4. What is the competition from both chemicals and analogous biopesticides

And, recommendations as to:

  1. Which countries should have priority
  2. Which crops and diseases should have priority
  3. Which companies should have priority as partners for the registration and marketing of the product

You can see an outline of the project below.

New Biofungicide Opportunities in Europe

Executive Summary

  • Objective and Background
  • Principal Findings
    • The fungicide Market
    • Organic Agriculture
    • EU Pesticide Regulations
    • XXX-based Pesticides in Europe
    • Key Potential Markets e.g.
      • Powdery Mildew
      • Botrytis cinerea
      • Damping Off and Root Rots
      • Potato Late Blight
  • Conclusions
  • Recommendations

The European Pesticide and Biofungicide Market

  • The Pesticide and Fungicide Market
  • Key Countries
  • Key Crops
  • Country by Country Analysis e.g.
    • Austria
    • Benelux
    • Czech Republic
    • France
    • Germany
    • Greece
    • Hungary
    • Ireland
    • Italy
    • Poland
    • Portugal
    • Scandinavia and the Baltic States
    • Slovakia
    • Slovenia
    • Spain
    • United Kingdom
  • Trends
  • European Protected Cropping

Organic Farming

  • Introduction
  • Organic Farming in Europe
  • Organic Crops Grown in Europe
  • Organic Farming in Italy
  • Organic Farming in Spain
  • European Organic Pesticide Regulations
  • Fungicide Use in European Organic Farming
  • Assured Produce Schemes

EU Pesticide Registration

  • The EU Procedure
  • The National Procedures
  • Efficacy Trials
  • EU Regulatory Authorities
  • EU Regulatory Changes

XXX-Based Fungicide Products and Research in Europe

  • Commercial Products
    • 11 companies
  • Response to XXX Products in Europe
  • Recent Research

Potential Biofungicide Markets in Europe

  • Fungicide Overview and Summary
  • Powdery Mildew e.g.
    • Barley
    • Grapevines
    • Sugar Beet
    • Cucumber and Other Cucurbits
    • Tomatoes
    • Sweet Peppers and Aubergines (Eggplants)
    • Strawberries
    • Apples and Pears
    • Ornamentals
    • Other Crops
    • Key Potential Competitor Products for Powdery Mildew Control
  • Grey Mould e.g.
    • Vines
    • Strawberries
    • Ornamentals
    • Tomatoes
    • Cucumber and other Cucurbits
    • Other Fruit and Vegetables
  • Damping Off and Root Rots e.g.
    • Seed Treatment
    • Protected Crops
    • Cucurbits
    • Tomatoes
    • Ornamentals
    • Lettuce
    • Carrots
  • Potato Blight

Potential Biofungicide Development and Distribution Partners in Europe

  • Type of Company Best Suited for Product Introduction
  • Candidates
    • 19 companies


  • EU Data Requirements for Plant Extracts
  • EU Data requirements for Plant Strengtheners
  • Leaflets from YYY
  • Cereal Fungicides in Ireland

Tables and Figures

  • 39 Tables
  • 23 Figures

CPL has worked on other similar projects, e.g. on biofungicides and biostimulants and on a biopesticides business plan.  Have a look at our PowerPoint Introduction and Brochure describing deliverables and differentiators. You can also review eight case studies.

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