Have a look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies.Eight case studies can also be reviewed.

The objective of this study is to assist in developing a strategy for the commercialisation of a new fungicidal product in Europe. The client has developed, in collaboration with a University, a new biofungicide for which the active ingredient is made from extracts with an innovative formulation. The product has shown preventive and curative control of powdery mildew,Pythium, Rhizoctonia, Fusarium and many potential other diseases in agriculture and ornamental horticulture.

The client believes that this product has significant potential worldwide. As a first stage in developing its commercial strategy to launch this product, the client has asked for information on the following:

  1. The crops and diseases for which the product(s) may be most suitable
  2. The relevant registration processes
  3. With which company or companies to form a partnership potential
  4. What is the competition from both chemicals and analogous biopesticides

And recommendations as to

  1. Which countries should have priority
  2. Which crops and diseases should have priority
  3. Which companies should have priority as partners for registration and marketing of the product

Click here for a PDF of the contents of the study or look below for an outline.

Table of contents

Objective and Background

Principal Findings

  • The fungicide Market
  • Organic Agriculture
  • EU Pesticide Regulations
  • XXX-based Pesticides in Europe
  • Key Potential Markets
    • Powdery Mildew
    • Botrytis cinerea
    • Damping off/Root Rot Diseases
    • Potato Late Blight



The European Pesticide and Fungicide Market

  • The Pesticide Market
  • Key Countries
  • Key Crops
  • Country by Country Analysis
    • Austria
    • Benelux
    • Czech Republic
    • France
    • Germany
    • Greece
    • Hungary
    • Ireland
    • Italy
    • Poland
    • Portugal
    • Scandinavia and the Baltic States
    • Slovakia
    • Slovenia
    • Spain
    • United Kingdom
  • Trends
  • European Protected Cropping

Organic Farming

  • Introduction
  • Organic Farming in Europe
  • Organic Crops Grown in Europe
  • Organic Farming in Italy
  • Organic Farming in Spain
  • European Organic Pesticide Regulations
  • Fungicide Use in European Organic Farming
  • Assured Produce Schemes

EU Pesticide Registration

  • The EU Procedure
  • The National Procedures
  • Efficacy Trials
  • EU Regulatory Authorities
  • EU Regulatory Changes

XXX-Based Fungicide Products and Research in Europe

  • Commercial Products
    • 11 companies
  • Response to XXX Products in Europe
  • Recent Research

Potential Markets in Europe

  • Overview and Summary
  • Powdery Mildew
    • Barley
    • Grapevines
    • Sugar Beet
    • Cucumber and Other Cucurbits
    • Tomatoes
    • Sweet Peppers and Aubergines (Eggplants)
    • Strawberries
    • Apples and Pears
    • Ornamentals
    • Other Crops
    • Key Potential Competitor Products for Powdery Mildew Control
  • Grey Mould
    • Vines
    • Strawberries
    • Ornamentals
    • Tomatoes
    • Cucumber and other Cucurbits
    • Other Fruit and Vegetables
  • Damping Off and Root Rots
    • Seed Treatment
    • Protected Crops
    • Cucurbits
    • Tomatoes
    • Ornamentals
    • Lettuce
    • Carrots
  • Potato Blight

Potential Development and Distribution Partners in Europe

  • Type of Company Best Suited for Product Introduction
  • Candidates
    • 19 companies

Appendix 1 EU Data Requirements for Plant Extracts

Appendix 2 EU Data requirements for Plant Strengtheners

Appendix 3 Leaflets from YYY

Appendix 4 Cereal Fungicides in Ireland, 2007

39 Tables

23 Figures

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