The client required a marketing plan containing substantial market data on the EU petfood market before committing to a project. The full contents of the report is shown below.
Table of contents
Executive Summary
- European Pet Food Industry
- Europe
- Portugal
- Spain
- France
- Germany
- Italy
- UK
- European Pet Population
- Market Value by Country and Segment
- Market Forecasts
Company Objectives and Strategy
- Private Label
- Licence Arrangements
- Sole Supplier
- Branding
- Electronic Sales
SWOT Analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
Discussion
- Marketing
- Quality
- Other Segments
- Pet Treats
- Cat Litter
- Horse Feed
- Fish Feed