In this case study, a US-based pet food manufacturer required a market plan for setting up a dry pet food business in Europe. The client required quantitative and qualitative information, especially regarding the differences in consumer preferences between these markets. CPL delivered a comprehensive report, including growth forecasts for each country and go-to-market strategy recommendations.
The client required a marketing plan containing substantial market data on the pet food market in Europe before committing to a project. An outline of the report contents is shown below. You can also download a PDF copy here.
Market Plan for Dry Pet Food in Europe
Executive Summary
- Mission Statement
- Corporate Strategy
- Market Objectives
- Market Strategy
- Market Tactics
- What Will the Client Do?
- SWOT Analysis
- Discussion and Recommendations
Principal Findings – Pet Food Market in Europe
- Europe Pet Food Markets by Country
- European Pet Population
- Pet Food and Pet Care Products Market Value
- Market Value by Sector
- Market Size by Country.
- Market Shares
- Forecasts
Pet Treats and Cat Litter Market
- Pet Treats
- USA
- Cat Litter
- Retail Outlets
Specialist Pet Food Companies
European Aquafeed Market
- Major Findings
- Production
European Horse Market
- Market Trends
Portugal – Pet Food Market
- Recent Political Events
- Economic Forecast
- Agriculture, Forestry and Fishing
- Portugal – Pet Food Market
- Main Findings
- Pet Population
- Value Manufacture Shares of Dog and Cat Food
- Retail Distribution
- Trends To Watch
- Forecast
Spain – Pet Food Market
- Main Findings
- Pet Population
- Proportion of Prepared Food
- Value Sales
- Volume and Value Sales of Dog Food
- Volume and Value Sales of Cat Food
- Other Pet Food Types
- Pet Care Value
- Private Label
- Value Manufacture Shares of Dog and Cat Food
- Retail Distribution
- Trends To Watch
- Forecast
France – Pet Food Market
- Main Findings
- Legislation
- Pet Population
- Proportion of Prepared Food
- Pet Product Value Sales
- Dog Food
- Cat Food
- Other Pet Food Types
- Pet Care
- Private Label
- Manufacturing Shares of Dog and Cat Food
- Value Manufactures of Treats and Mixers
- Retail Distribution
- Forecast
Germany – Pet Food Market
- Main Findings
- Pet Population
- Proportion of Prepared Food
- Value Sales
- Dog Food
- Cat Food
- Other Pet Food
- Pet Care
- Private Label
- Manufacturers Shares of Dog and Cat Food
- Treats and Mixers
- Retail Distribution
- Trends to Watch
- Forecast
Italy – Pet Food Market
- Main Findings
- Legislation
- Pet Population
- Proportion of Prepared Food
- Value Sales
- Dog Food
- Cat Food
- Other Pet Food
- Pet Care Value
- Private Label
- Value Manufacture Shares of Dog and Cat Food
- Value Manufacture Shares of Treats and Mixers
- Fish Food
- Retail Distribution
- Forecast
United Kingdom – Pet Food Market
- Market Overview
- EU and UK Legislation
- Domestic Legislation
- Pet Population
- Proportion of Prepared Food
- Value Sales
- Dog Food
- Cat Food
- Other Pet Food
- Pet Care Value
- Private Label
- Manufacturers Shares of Dog and Cat Food (% Value)
- Retail Distribution
- Forecast
United States – Pet Food Market
- Main Findings
- Pet Population
- Proportion of Prepared Food
- Value Sales
- Dog Food
- Cat Food
- Other Pet Food
- Pet Care Value
- Private Label
- Manufacturing Shares of Dog and Cat Food
- Treats and Mixers
- Retail Distribution
- Forecast
Tables
Principal Findings
- Executive Summary and Principal Findings
- European Pet Population (Thousands)
- Pet Population By Animal Species (K)
- Value of Sales ($ Current R.S.P.)
- Value of European Pet Food and Pet Care Market ($ Million R.S.P.)
- Dog Food: Volume and Value
- Cat Food: Volume and Value
- Other Pet Food and Pet Care Products – Value ($ Million)
European Pet Food Industry
- Main European Manufacturers (% Sales)
- Value Retail Sales of Pet Food and Pet Care Products By Retail Distribution.
- Table of Forecasts ($ Million Rsp)
- Forecast By Country ($ Million R.S.P.)
Pet Treats and Cat Litter Market
- Pet Treats and Mixers Market
- French Manufacturers Share of Dog and Cat Treats and Mixers (% By Value)
- German Manufacturers Share of Treats and Mixers
- Italian Manufacturers Share of Dog Treats and Mixers (%)
- UK Manufacturers Share of Dog Treats and Mixers
- Cat Litter Sales (€ Million R.S.P.)European Sales of Pet Food and Pet Care Products By Retail Outlet.
- Value Sales of Pet Food and Pet Care By Retailer (%) and By Country
Specialist, Aquaculture and Horse Market
- Iams (Europe) Turnover ($ Million)
- European Financial Results (Million €)
- European Aquaculture Production (T)
- European Aquaculture Production By Species (T)
- Location of Fish Farms
- Current and Projected Volume of Commercial Fish Feed
- Horse Population of Some European Countries
- Manufactured Horse Feed
Portugal
- Portugal’s Main Trading Partners
- International Assumptions
- Portugal Forecast Summary
- Portuguese Pet Population (Thousand)
- Pet Products Volume and Value
- Proportion of Volume and Value of Imported and Home Produced Pet Food
- Portuguese Manufacturers of Pet Food
- Leading Non Specialist Retailers
- Proportion of Private Label Sales
- Forecast of Pet Products ($ Million R.S.P.)
Spain
- Spanish Pet Population (Thousands)
- Proportion of Prepared Food (%)
- Value Sales of Pet Food ($ Billion Current R.S.P.)
- Volume and Value Sales of Dog Food
- Volume and Value Sales of Cat Food
- Volume and Value Sales of Other Pet Food
- Value Sales of Pet Care Products ($ Million R.S.P.)
- Sales of Private Label Products
- Manufacturing Share of Dog and Cat Food (% By Value)
- Leading Non-Specialist Retailers (Turnover $ Million)
- Value Sales of Pet Food and Pet Care By Retailer (%)
- Forecast of Sales Value of Pet Products ($ Billion R.S.P.)
France
- French Pet Population (Millions)
- Proportion of Prepared Pet Food
- Value Sales Pet Products ($ Million Current R.S.P.)
- Volume and Value Sales of Dog Food
- Volume and Value Sales of Cat Food
- Volume and Value Sales of Other Pet Food
- Value Sales of Pet Care Products ($ Million R.S.P.)
- Private Label Sales
- Manufacturing Share of Dog and Cat Food (% By Value)
- Manufacturing Share of Dog and Cat Treats and Mixers (% By Value)
- Leading Grocery Retailers
- Retail Sales of Pet Food and Pet Care Products (% Value)
- Forecast Value Sales of Pet Products ($ Million R.S.P.)
Germany
- German Pet Population (Millions)
- Proportion of Prepared Pet Food
- Value Sales of Pet Food and Pet Care Products ($ Million Current R.S.P.)
- Volume and Value Sales of Dog Food
- Volume and Value Sales of Cat Food
- Volume and Value Sales of Other Pet Food
- Value Sales of Pet Care Products ($ Million R.S.P.)
- Private Label Sales
- Manufacturing Share of Dog and Cat Food By Value (%)
- Manufacturers Share of Treats and Mixers
- Pet Superstores
- Leading Non-Specialist Food Retailers
- Sales of Pet Food and Pet Care By Retailer (% Value)
- Forecast of Value Sales of Pet Products ($ Million R.S.P.)
Italy
- Italian Pet Population (Millions)
- Proportion of Prepared Food (%)
- Value Sales (Lira Billion Current R.S.P.)
- Volume and Value Sales of Dog Food
- Volume and Value Sales of Cat Food
- Volume and Value of Other Pet Food
- Value Sales of Pet Care Products ($ Billion R.S.P.)
- Private Label Sales
- Manufacturers Share of Dog and Cat Food (%)
- Manufacturers Share of Dog Treats and Mixers (%)
- Manufacturer and Market Share of Fish Feed
- Growth of Specialist Pet Shops
- Retail Sales of Pet Food and Pet Care Products (% Value)
- Value Sales of Pet Products ($ Billion R.S.P.)
United Kingdom
- UK Pet Population (Millions)
- Proportion of Prepared Food (%)
- Value Sales (£ Million Current R.S.P.)
- Volume and Value Sales of Dog Food
- Volume and Value Sales of Cat Food
- Volume and Value Sales of Other Pet Food
- Value Sales of Pet Care Products (£ Million R.S.P.)
- Private Label Sales
- Manufacturing Share of Dog and Cat Food (% Value)
- Leading Non-Specialist Food and Drink Retailers
- Value Sales of Pet Food and Pet Care By Retail Format (% Value)
- Value Sales of Pet Products (£ Million R.S.P.)
United States
- US Pet Population (Millions)
- Proportion of Prepared Food (%)
- Value Sales ($ Million Current R.S.P.)
- Volume and Value Sales of Dog Food
- Volume and Value Sales of Cat Food
- Volume and Value of Other Pet Food
- Value Sales of Pet Care Products ($ Million R.S.P.)
- Private Label Sales
- Manufacturing Share of Dog and Cat Food (%)
- Leading Specialist Retailers
- Value Sales of Pet Food and Pet Care By Retailer (% Value)
- Value Sales of Pet Products ($ Million R.S.P.)
You can find a further example of our reports on pet food on this site, CPL has also worked e.g. on pet food palatants and fish oil in pet food. Have a look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies. Eight case studies can also be reviewed.