The client required a marketing plan containing substantial market data on the EU petfood market before committing to a project. The full contents of the report is shown below.

Table of contents

Executive Summary

  • European Pet Food Industry
    • Europe
    • Portugal
    • Spain
    • France
    • Germany
    • Italy
    • UK
  • European Pet Population
  • Market Value by Country and Segment
  • Market Forecasts

Company Objectives and Strategy

  • Private Label
  • Licence Arrangements
  • Sole Supplier
  • Branding
  • Electronic Sales

SWOT Analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Discussion

  • Marketing
  • Quality
  • Other Segments
    • Pet Treats
    • Cat Litter
    • Horse Feed
    • Fish Feed

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