The objective of this study was to provide a sector analysis of the fruit preparation business for the client.

In order to describe and analyse the European and worldwide market for fruit preparations, telephone and email inquiries were made to companies involved in the production of fruit ingredients.

Producers were asked about the prices of their products, the service they offered to their customers, the requirements of their customers, the trends in the industry, the characterisation of the industry, success factors, barriers to entry etc.

Users of fruit preparations were also contacted i.e. those companies involved in the manufacture of dairy, ice cream and bakery products. These were asked about their product and service expectations, the level of and quantities used. Contacts were also asked about the dynamics of the fruit preparation market in terms of its direction, size and growth.

Conclusions were drawn about markets, players and products, and success factors and barriers to entry.

Click here for a PDF of the contents of the study or look below for an outline.

The contents of the study included:



Findings and Conclusions

  • Fruit Preparation and Dairy Markets
  • Fruit Preparation and Dairy Players/Products
  • Success Factors

Market Size

  • Volume
  • Price
  • Growth
  • Sectors
  • Profitability

The Dairy Products Market

  • Countries
    • UK
    • Germany
    • Holland
    • Finland
    • France
  • Key Dairy Companies
  • Trends

Market Drivers

  • Commoditisation
  • Growth and Trends
  • Role of R&D and Innovation

Industry Structure

  • Types of Player as Company Business Models
    • Customer Focused
    • One Stop Shop
    • Fruit Specialists
    • Self Sufficient
    • Others
  • Supplier Overview
    • 29 Companies

Success Criteria

  • Key Success Factors
  • Knowledge of Fruit
  • Technical Capabilities
  • Innovation
  • Reputation

Barriers To Entry

  • Fruit
  • Capital
  • Mergers & Acquisitions in Fruit Preparations
  • Channels of Distribution and Supplier Trends


  • 11 Fruit Preparation Manufacturers
  • 11 Fruit Preparation in House Producers
  • 11 Fruit Preparation Users Dairy & Ice Cream
  • 2 Fruit Preparation Users Bakery

7 Tables

1 Figure

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