Fruit Compounds Business

In this case study, a fruit and vegetable ingredients supplier engaged CPL Business Consultants to examine the fruit compounds business as part of its growth strategy. The client subsequently entered the business and has become a major player in this sector. 

The purpose of this study was to assist the client in determining a market entry strategy for the fruit compounds business. Although the client had a good position in fruit, it was coming under increasing price pressure from lower-cost imports. The client believed that it had the in-house technical skills to make and market fruit compounds, which would be a step forward in the value chain. Initially, CPL determined if this market was a good fit for the client and with its strategic objectives. Then, CPL formulated and advised the client on a recommended go-to-market strategy.

The study detailed the market, market trends, and Key Success Factors in terms of product and customer support and also made a number of actionable strategic recommendations for the client.

Click here for a PDF version of the case study or see an outline below.

Fruit Compounds Business

Executive Summary

• Objective and background
• Method
• Principal findings
  • Market
    • Market growth (CAGR)
    • Market Trends
    • Profitability
  • Key Success Factors
  • How to obtain sales
  • Loyalty of present customers
  • How do fruit compounding companies develop?
• Conclusions and Recommendations

Fruit Compounds Markets

• Market Size and Direction e.g.
  • United Kingdom
  • Germany
  • Netherlands
  • Finland
  • France
• Yoghurt Production Process
• Ice Cream

Customer Attitudes to Fruit Compound Suppliers

• Voice of Customer Analysis

Contact reports

• Dairy
• Ice cream
• Bakery
• Food Retailers
• Fruit Compounders
• Suppliers to Fruit Compounders

CPL has worked on other similar projects e.g., a vendor’s due diligence for a company in specialist fruit ingredients. We have also commented in the trade press on this market. Have a look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies. You can also review eight case studies.