The purpose of this study was to assist the client in determining its strategy concerning entry into the fruit compounds business. Although the client had a good position in fruit, it was under increasing price pressure from lower-cost imports. It believed that it had the in-house technical skills to make and market fruit compounds, a step forward in the value chain.

The study detailed the market, market trends, key success factors in terms of product and customer support, and made a number of recommendations for positive action by the client.

The contents included:

Objective and background

Method

Principal findings

  • Market
  • Market growth
  • Trends
  • Profitability
  • Key success factors
  • Technical support for fruit compounders
  • In-house technical requirements
  • Capital investment
  • Transport
  • How to obtain sales
  • Loyalty of present customers
  • How do fruit compounding companies develop?

Conclusion

Recommendations

Markets

  • Market Size and Direction
    • United Kingdom
    • Germany
    • Netherlands
    • Finland
    • France
  • Yoghurt Production Process
  • Ice Cream

Customer Attitudes to Fruit Compound Suppliers

Contact reports

  • Dairy
  • Ice cream
  • Bakery
  • Food Retailers
  • Fruit and Fruit Compounders
  • Suppliers to Fruit Compounders

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