In this case study, a fruit and vegetable ingredients supplier engaged CPL Business Consultants to examine the fruit compounds business as part of its growth strategy. The client subsequently entered the business and has become a major player in this sector. 

The purpose of this study was to assist the client in determining a market entry strategy for the fruit compounds business. Although the client had a good position in fruit, it was coming under increasing price pressure from lower-cost imports. The client believed that it had the in-house technical skills to make and market fruit compounds, which would be a step forward in the value chain. Initially, CPL determined if this market was a good fit for the client and with its strategic objectives. Then, CPL formulated and advised the client on a recommended go-to-market strategy.

The study detailed the market, market trends, and Key Success Factors in terms of product and customer support and also made a number of actionable strategic recommendations for the client.

Click here for a PDF version of the case study or see an outline below.

Fruit Compounds Business

Executive Summary

  • Objective and background
  • Method
  • Principal findings
    • Market
      • Market growth (CAGR)
      • Market Trends
      • Profitability
    • Key Success Factors
    • How to obtain sales
    • Loyalty of present customers
    • How do fruit compounding companies develop?
  • Conclusions and Recommendations

Fruit Compounds Markets

  • Market Size and Direction e.g.
    • United Kingdom
    • Germany
    • Netherlands
    • Finland
    • France
  • Yoghurt Production Process
  • Ice Cream

Customer Attitudes to Fruit Compound Suppliers

  • Voice of Customer Analysis

Contact reports

  • Dairy
  • Ice cream
  • Bakery
  • Food Retailers
  • Fruit Compounders
  • Suppliers to Fruit Compounders

CPL has worked on other similar projects e.g., a vendor’s due diligence for a company in specialist fruit ingredients. We have also commented in the trade press on this market. Have a look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies. You can also review eight case studies.

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