In this case study, a fruit and vegetable ingredients supplier engaged CPL Business Consultants to examine the fruit compounds business as part of its growth strategy. The client subsequently entered the business and has become a major player in this sector.
The purpose of this study was to assist the client in determining a market entry strategy for the fruit compounds business. Although the client had a good position in fruit, it was coming under increasing price pressure from lower-cost imports. The client believed that it had the in-house technical skills to make and market fruit compounds, which would be a step forward in the value chain. Initially, CPL determined if this market was a good fit for the client and with its strategic objectives. Then, CPL formulated and advised the client on a recommended go-to-market strategy.
The study detailed the market, market trends, and Key Success Factors in terms of product and customer support and also made a number of actionable strategic recommendations for the client.
Click here for a PDF version of the case study or see an outline below.
Fruit Compounds Business
- Objective and background
- Principal findings
- Market growth (CAGR)
- Market Trends
- Key Success Factors
- How to obtain sales
- Loyalty of present customers
- How do fruit compounding companies develop?
- Conclusions and Recommendations
Fruit Compounds Markets
- Market Size and Direction e.g.
- United Kingdom
- Yoghurt Production Process
- Ice Cream
Customer Attitudes to Fruit Compound Suppliers
- Voice of Customer Analysis
- Ice cream
- Food Retailers
- Fruit Compounders
- Suppliers to Fruit Compounders
CPL has worked on other similar projects e.g., a vendor’s due diligence for a company in specialist fruit ingredients. We have also commented in the trade press on this market. Have a look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies. You can also review eight case studies.