J0202 Market Plan for Dry Petfood in Europe

The client required a marketing plan containing substantial market data on the EU petfood market before committing to a project. The full contents of the report is shown below.

Executive Summary

European Pet Food Industry

    Europe
    Portugal
    Spain
    France
    Germany
    Italy
    UK
    European Pet Population
    Market Value by Country and Segment
    Market Forecasts

Company Objectives and Strategy

    Private Label
    Licence Arrangements
    Sole Supplier
    Branding
    Electronic Sales

SWOT Analysis

    Strengths
    Weaknesses
    Opportunities
    Threats

Discussion

    Marketing
    Quality
    Other Segments

      Pet Treats
      Cat Litter
      Horse Feed
      Fish Feed

CPL Gallery

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