G0422 Implementing a Business Strategy for the United States

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This study formed part of a series performed for a European client seeking to expands its activities in the US. Following the assessment of current business strategy, a number of actions were required to identify potential partners/collaborators for this company in the US, arrange and assist in the discussions and negotiations to bring about a change in direction and approach. CPL assisted throughout this process.

We identified partners that has an established marketing and sales network, a good reputation and a culture that would align with that of the home operations. Candidates were screened and the strongest ones profiled in detail, enabling is to make recommendations as to which were the most suitable to approach.

Click here for a PDF of the contents of the study or look below for an outline.

Table of Contents

Objective

Method

Recommendations and future actions

    Marketing capabilities of the partner

19 company profiles

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