In this case study a sugar company engaged CPL Business Consultants to provide insights into the EU sugar industry to help it determine its competitive positioning and formulate a competitive strategy.
The objective of this study was to obtain information about manufacturers in the EU sugar industry to assist the client in understanding its competitive position. In particular, the study sought information about the capacities of other companies to process sugar into secondary, speciality products using various pieces of equipment to combine and modify it.
The study sought to identify the products made and to obtain information about their prices, volumes, customers and exports from the EU. In addition, the study aimed to determine the current and future position of these companies in respect of organic sugar and in respect of industrial fondants.
EU Sugar Industry
- Organic Sugar
- Industrial Fondant Sugar
- Speciality Products
- Bespoke Products or Assistance to Customers
- Business Development Based on Speciality Products
Technical Overview of Products and Processes
- Processing Equipment
Review of Activities of Major Producers
- The Netherlands
- United Kingdom