In this case study, a regional sugar cane refiner and ingredients company engaged CPL Business Consultants to explore potential markets in fructo-oligosaccharides. CPL was then able to make strategic recommendations for a go-to-market strategy.
The project assisted our client in identifying potential partners and then facilitating one or more suitable partnerships for developing its products in higher-value applications, especially in human food and dietary supplements. However, opportunities were also sought in cosmetics, pet food and animal feed. In conclusion, the study provided specific recommendations to the client on how to enter these markets most efficiently, cost-effectively and quickly.
Fructo-oligosaccharides (FOS) have a well-documented history as prebiotic products used as an alternative to oligofructans which are mainly derived from chicory. However, FOS has a number of technical characteristics that may make it preferred as a prebiotic, and the current premium price is based on these characteristics. Therefore, the project covered aspects of prebiotics markets, including trends, leading players and products.
The study initially used information from CPL’s database, public sources, and contacts with the manufacturers and users of fructo-oligosaccharides (and inulin). In addition, CPL received information from knowledgeable individuals and companies.
You can click here for a PDF of the contents of the study or look below for an outline.
Objective, Background and Scope
- Markets and Trends
- Market development
- Production capacity
- Company developments
- Players and Products
- Application trends & End Users
- Soluble Fibres & Prebiotics
- Regulatory Affairs
- Scientific Research, Patents and Clinical Trials
Conclusions and Recommendations
FOS (and Inulin) Markets
- Market Overview
- Market Trends for FOS/Inulin
- Developments in the Market
- Expansion, Partnerships & Acquisitions
- Innovative Production
- FOS, Inulin & Fructo-oligosaccharides
- Applications, Trends & End Users
- Scientific Research, Clinical Trials and Patents
- Labelling & Legislation
- Key Factors for Success
- Health claims
- Market Growth
- Inulin/FOS Producers/Distributors and Customers