Have a look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies. Eight case studies can also be reviewed.


The objective of this project was to development information and potential customer contacts to enable our client to define the best market/product niches for its capabilities. The client was interested in entering the environmentally acceptable “green fluid” market and needed specific information to develop a business plan which will facilitate its entry into selected target market segments/products.

The scope of the project is mainly market opportunities in North America, but also other geographies if possible. The market opportunities that are sought are mainly ‘business-to-business’. The target market segments included esters for use in synthetic lubricants, hydraulic fluids, metal working fluids, bio-greases and other renewable resource-based functional fluids. An overview of the possibilities in cosmetics and pharmaceuticals was also considered.


The functional fluid (lubricant) industrial sector covers many different market segments, all of which are complex with respect to customer base, material technology and applications know-how. For that reason, this project was structured in two phases.

Phase one identified the various segments / sub-segments in functional fluids, defined limitations and success factors and recommends potential areas for a more detailed business analysis. Phase one allowed the narrowing of the work scope in Phase two to a few segments / sub-segments in which the client had the best potential fit and the best opportunities for success.

Phase two explored supply / demand considerations for the selected segments from Phase one and focused firmly on customers relevant to specific market segments for renewable resource-based functional fluids.

Click to see the contents of phase one of the study or look below for an outline.

Table of Contents


Scope and Structure


Principal Findings

  • Biolubricants
  • Pharmaceuticals and Cosmetics


  • Biolubricants
  • Pharmaceuticals and Cosmetics


Key Success Factors

Barriers to Entry

Lubricant Market Overview

  • Global Market and CAGR
  • North American Market
    • United States
    • Canada
  • Biolubricant Usage and Markets
    • Crankcase Oils
    • Transformer Fluids
    • Elevator Hydraulic Fluids
    • Other Hydraulic Fluids
    • Metal Working Fluids
    • 2-Cycle Engine Oils
    • Bar and Chain Oils
    • Wire Rope Grease
    • Railroad Lubricants

Regulations and Legislation – The Key Market Driver

  • Federal Preferred Purchasing and Product Labelling

Lubricants Technology

  • Lubricant Type/Function
  • Lubricant Segmentation
    • Process Oils
    • Hydraulic Fluids
    • Metal Working Fluids
    • Other Lubricants


  • 12 Contacts

Market Data

  • World Lubricant Demand by Product Volume
  • World Manufacturing Lubricant Demand by Volume
  • North American Lubricant Demand by Volume
  • US Lubricant Demand by Volume
  • Canadian Lubricant Demand by Volume
  • Global functional fluid revenue projections 2010-2015

Phase 2 List of Target Companies

Overview of Cosmetic / Personal Care Chemicals

  • Introduction Based on CPL Experience
  • Market
  • Structure of the Industry
  • Trends
  • Key Success Factors
  • Major Ingredient Producers
  • Personal Care Chemical Products and Functions
    • Emollients and Moisturizers
      • Markets
    • Thickening Agents
      • Markets
    • Carriers
    • Propellants
    • Preservatives
    • Single-Use Additives
  • News – Cosmetic Suppliers Say Naturals Still Hot – May 2009

Overview of Pharmaceuticals

  • Use of Mineral Oils
  • Some Mineral Oil Companies
    • 7 companies
  • Key Features of the Global Industry
  • Market
    • Central Nervous System
    • Cardiovascular drugs
    • The gastrointestinal/metabolism drugs
  • Market Trends
    • Aging Population
    • Increase in R&D Spending
    • Mergers and Acquisitions
    • New Partnerships
    • Marketing
    • Internet
    • New Role for Drug makers
  • The Drug Development Process
  • Players
    • 11 companies
  • The US Pharmaceutical Industry
    • US vs. Europe – Competitive Comparison

12 Tables

8 Figures

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