In this case study a sugar company engaged CPL Business Consultants to analyse the market dynamics for sugar beet pectin as part of its business growth strategy. CPL was able to give an independent fact-based view of the market and made strategic recommendations based on its findings. 


The objective of this study was to assist our client in developing its plans for sugar beet pectin as a soluble fibre ingredient. We provided information on companies selling similar products at the time and their products. Our analysis of the market included identification of barriers to entry, success factors and the price elasticity for fibres. This enabled us to make recommendations to the client on the prospects for soluble fibre ingredients.


For this project CPL identified soluble-fibre ingredients and their manufacturers, and obtained information on their price and technical attributes. We also obtained information on the global beverage market to assess the potential of soluble fibre in this sector. Contact was made with customers and formulators to gain an understanding of trends and opinions on the potential for new products.

Click here for a PDF of the contents of the study or look below for an outline.

Sugar Beet Pectin Market

Executive Summary

  • Objectives
  • Methods
  • Principal Findings
    • Applications, Technical Functions & Health Benefits of Soluble Fibres
    • Markets & Trends
    • Manufacturers and Products
    • Regulatory Issues
  • Conclusions
    • Applications, Technical Functions & Health Benefits of Soluble Fibres
    • Markets & Trends
    • Manufacturers & Products
    • Regulatory Issues
  • Recommendations

Definition of Sugar Beet Pectin and Soluble Fibre

  • Chemical Structure of Pectin
  • Soluble Fibres – Polysaccharides
  • Pectins
  • Guar Gum
  • Gum Arabic
  • Fructans
  • Resistant Starch
  • Lignin
  • Konjac Flour

Applications and Technical Functions

  • Applications of Soluble Fibres
  • Technical Functions of Soluble Fibres
  • Health Benefits of Soluble Fibres
  • Health Benefits of Sugar Beet Pectin

Markets and Trends

  • Hydrocolloid Markets
  • Soluble Fibre Markets & Trends
    • Inulin
    • Arabinogalactan (e.g. FiberAid)
    • Sugar Beet Pectin
  • Soluble Fibre Prices
  • A Price Elasticity Model
    • Sugar Beet Pectin
  • Functional Foods & Beverage Markets
    • Beverages Containing Soluble Fibre and Supermarket /Customer Surveys

Manufacturers and Soluble Fibre Ingredients

  • Overview
    • Health Benefits Imparted by the Use of Specific Soluble Fibres

Manufacturers of Sugar Beet Pectin Ingredients

  • Overview
  • 26 Manufacturers and Agents

Regulatory Issues

Contacts Reports

  • 13 Soluble Fibre Manufacturers/Distributors
  • 20 Beverage Manufacturers
  • 3 Others

Appendix I – Abstracts on Sugar Beet Pectin Health Benefits

Appendix II – Specifications of Soluble Pectins


  • Worldwide Fibre Recommendations and Intakes
  • Worldwide Hydrocolloid Market (Prices and Volume)
  • World Hydrocolloids Markets (% Value)
  • World Hydrocolloids Market Excluding Starch (% Volume)
  • World Hydrocolloid Market (Value and % Values)
  • Cost of Soluble Fibre Per Drink
  • Cost of Soluble Fibre Per Dose
  • New Age Beverage Market Dollar Sales and Volume
  • US Nutrient-Enhanced Beverage Market
  • UK Beverage Survey
  • Manufactures of Soluble Fibre Ingredients
  • Fibregum (Acacia Gum) Uses in Beverages


  • World Hydrocolloids Markets (% Value)
  • World Hydrocolloids Markets (% Value)
  • Hot Cereal Sales

CPL has worked on pectin a number of times e.g. on the global market. You can find more examples using the search box at the top of the page. Also, have a look at our Introduction and Brochure for a description of our consultancy work. You can also review eight case studies.

Share this project: