Fructo-oligosaccharides (FOS) Market

In this case study, a biorefinery which wanted to enter the market for Fructo-oligosaccharides (FOS) engaged CPL Business Consultants to formulate a go-to-market strategy and identify potential strategic partners.

Objective

Fructo-oligosaccharides (FOS) have a well-documented history as a prebiotic product as an alternative to oligo-fructans, mainly from chicory. FOS has a number of technical characteristics that make it a preferred choice as a prebiotic, and therefore, it commanded a price premium. CPL’s report covered aspects of prebiotics markets, including trends, main players and products.

The objective of this project was first to assist our client in identifying potential partners. We then aimed to facilitate one or more suitable partnerships for developing its products where they had the most value, especially in human food and dietary supplements. We also sought opportunities in cosmetics, pet food and animal feed. The study provided specific go-to-market strategy recommendations for entering these markets most efficiently, cost-effectively and quickly.

Method

Initially, CPL based the study on information from the CPL database, public sources and contacts with the manufacturers and users of fructo-oligosaccharides (and inulin). In addition, CPL obtained information from knowledgeable individuals and companies.

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