Have a look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies. Eight case studies can also be reviewed.

Objective and Background

The objective of this project was to assist our client, a multinational producer of premixes, starter feeds and speciality additives for pigs, poultry and ruminants, in developing a strategy for further international growth. The client was considering its strategy for the future development of its international business, and part of this consideration was to prioritise specific geographic markets. Other factors included a market’s accessibility, appropriateness, future growth rate, and the mode of entry to be followed, e.g., joint venture, acquisition, other types of partnerships.

CPL’s objective was to help the client crystallise its strategic objectives and to assist it in developing workable tactics to implement the strategy.


CPL’s approach was to initially define the areas of strategic interest in the context of the client’s knowhow and desires to grow organically, by joint venture, etc., as well as the geographic areas of interest.

The main contents of the study are strategy and tactics with an overview of potential new markets in feed ingredients for the existing product portfolio, and markets for new products. The focus was on geographical areas and suitable targets that were most likely to result in meeting the client’s aspirations and strategy for growth.

Click to see the contents of the study or look below for an outline.

Table of Contents

Objective and Background

Method and Scope

  • Phase 1
  • Phase 2

Principal Findings & Conclusions



  • Introduction to Premixes and Additives
  • Global Poultry Production and Trends
  • Global Egg Production and Trends
  • Other Poultry Meats and Trends
  • Poultry End User Markets & Further Comment on Production
  • Northern Europe
  • Central and North America
  • Eastern Europe
  • Middle East and North Africa
  • Asia Pacific

Data Collection

  • Overall Data Comparison

Key Primary Data for All Regions

Non-Parametric Analysis for All Regions

Competitive Environment: Global Organisations

  • Company 1
  • Company 2
  • Company 3
  • Company 4
  • Potential Alliances

SWOT & Further Qualitative Analysis of Regions

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats
  • Historical relations with UK/Ireland
  • Language
  • Population & Geography
  • Weather and Crops
  • Political Stability
  • Competitor Presence
  • Potential Margins
  • Industry Structure
  • Culture & Religion
  • Statistics

Contact Reports

  • Overview of Contact Views
  • Contact Summary Listing
  • Potential Supplier Relationships
  • Potential Clients by Region

6 Tables

69 Figures

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