In this case study a food science and ingredients company engaged CPL Business Consultants to identify food ingredient opportunities as part of its growth strategy. CPL recommended 13 potential projects and recommended the next steps to pursue these opportunities.
At the orientation briefing for this study, the client outlined the characteristics that potential products should have. In this project acquisition opportunities, while not excluded from the study, were not a priority.
CPL carried out the study in five steps:
Initially, CPL made over 120 enquiries and identified over 60 opportunities. After this, at an interim review, we selected 21, investigated and analysed these further, and recommended actions for each; CPL detailed these opportunities in individual reports.
Thirteen projects had specific actions recommended:
- Three were research projects, one in a research institute and two in small companies.
- Three projects involved large companies with existing products that needed improved marketing and product development.
- Three projects involved new products already developed at a university but required commercialisation.
- Two projects involved developments in small companies that might have benefited from association with the client.
- One project involved a company with a potentially useful technology and one identified a promising research group.
- Seven projects involved low-calorie or low-fat food, three related to flavours and one each to antioxidants, natural colours and ‘other’.
The actions recommended all required further contacts. The client subsequently pursued around half of the recommended actions with some success.
Food Ingredient Opportunities
- Objective and Method
- Summary and Recommendations
- Interim Project Selection
- Projects with action recommended
- Projects with no action recommended
Another example of a similar project can be found here. Have a look at our PowerPoint Introduction and Brochure describing e.g. deliverables, differentiators and case studies. You can also review eight case studies.