In this case study an ingredients company, which was building a health ingredients platform, engaged CPL Business Consultants to look at growth in the market for concentrated beta-glucan from oats. CPL’s comprehensive and detailed analysis allowed the client to make a market entry decision with confidence.
CPL examined the attractiveness of the market, particularly in beverages, looking at the potential for an agreement with a manufacturer. CPL analysed a range of beta-glucan products and the technologies used to produce them in order to see our clients fit amongst its peers. We also estimated sales growth for beta-glucan by investigating the views of end-users e.g. on its attractiveness as an ingredient. Additionally, we examined competitor activity and reviewed financial information looking for signs of market growth.
Click here for a PDF of the contents of the study or otherwise look below for an outline.
Beta-glucan Market Growth Analysis
Executive Summary
- Objective and Background
- Method
- Principal Findings
- Markets
- Manufacturers
- Technology
- End Users
- Legislation
- Conclusions
- Market
- Technology
- End Users
- Legislation
Beta-glucan
- Market
- Beta-glucan
- Functional Foods
- Future Market Opportunities
- Cholesterol Lowering
- Estimate of Sales Growth
Existing Beta-glucan Players
- Overview of 13 Companies
- Products
- Markets
- Issues
- General
- Barley vs Oats
- Legislation
- Technologies
End Users’ View of Beta-Glucan
Legislation
- Overview
- European
- US
- US Generic Health Claims
- Oat Specific
- FDA Regulation
- Upcoming Conferences
Recent Patents
News
Contact Reports
- 3 Distributors
- 19 Manufacturers
- 23 End Users – Beverage Manufacturers
- 6 Others
11 Tables
CPL was one of the first consultancies to cover beta-glucan, and has worked on this topic in multiple occasions, for example on price elasticity. Have a look at our Introduction and Brochure for a description of our consultancy work.