Have a look at our Introduction and Brochure for a description of our consultancy work.


The objective of this project was to assist the client in examining the attractiveness of the beta-glucan market and the possible development of an agreement with one or more manufacturers. We sought to provide an estimate of sales growth for beta-glucan by contacting prospective end users to understand their views of its attractiveness as an ingredient, and by examining competitor activity.


CPL contact a large number of beverage manufacturers to and analysed a range of beta-glucan products and the technologies used to produce them in order to see where our client fitted amongst its peers.

Click here for a PDF of the contents of the study or look below for an outline.

Table of Contents

Objective and Background


Principal Findings

  • Markets
  • Manufacturers
  • Technology
  • End Users
  • Legislation


  • Market
  • Technology
  • End Users
  • Legislation


  • Market
    • Beta-glucan
    • Functional Foods
  • Future Market Opportunities
    • Cholesterol Lowering
  • Estimate of Sales Growth

Existing Beta-glucan Players

  • Overview of 13 Companies
  • Products
  • Markets
  • Issues
    • General
    • Barley vs Oats
    • Legislation
  • Technologies

End Users’ View of Beta-Glucan


  • Overview
  • European
  • US
    • US Generic Health Claims
    • Oat Specific
    • FDA Regulation
  • Upcoming Conferences

Recent Patents


Contact Reports

  • 3 Distributors
  • 19 Manufacturers
  • 23 End Users – Beverage Manufacturers
  • 6 Others

11 Tables

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