In this case study, a multinational fishing and processed foods company engaged CPL Business Consultants to identify and profile potential European acquisition targets in mussels, seafood and other related foods. CPL prioritised and profiled 45 leading candidates from an initial long list of ~1700 companies.
This project aimed to assist our client in finding potential acquisition targets in mussels, seafood and related foods.
The client wanted to increase its commercial presence as a food company, and the objective of this project was to identify suitable acquisition targets to assist it in achieving this goal.
CPL sought companies selling branded food products based on seafood resources, especially European companies, with markets in France, Spain, Italy and the UK. The focus of the project was to find companies with ~$100m in sales, although we also considered companies in the range of $50m to $150m.
Initially, CPL used various sources, including CPL’s in-house database, company directories and trade show exhibitors, to compile a list of ~1700 companies operating in the seafood market.
This list was then progressively reduced according to the criteria set out by the client to reject companies that were clearly unsuitable. We analysed selected companies in further detail, and those furthest away from the client’s criteria were removed, and the resulting list of 61 companies (the ‘NPA List’) was subjected to CPL’s Non-Parametric Analysis for further prioritisation.
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Acquisitions in Mussels, Seafood and Food
Objective and Method
- Creating and Shortening Lists Of Companies
- Contacts Made
- Non-Parametric Analysis
Principal Findings and Recommendations
Profiles for Top 20 Companies
Non-Parametric Analysis Scoring
- 45 Scoring Profiles