N9802 Speciality Consumer and Industrial Sugars – Strategic and Tactical Plan
Speciality sugars can include brown sugars, syrups, syrup blends and physically modified sugars. In many countries, most industrial sugar is white sugar with a very small range of speciality sugars sold to specific industries. Similarly, most domestic sugar is also white sugar yet a very wide range of sugars, blends of sugar and flavoured sugars and syrups are made for consumers.
The objective of this study was to develop a strategic, tactical and operational plan for a client in this industry to improve its ROI and increase profitability. Product opportunities in the consumer speciality market were identified.
Contents of the study included:
Industrial Sugar Companies
- Company Structure and Profits
Consumer products and brands
Strategy, Tactics and Operations
Analysis of Domestic Sugar Products in Selected Countries
Comparison of client’s products to those of other companies
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