In this case study, CPL Business Consultants assisted a client with the valorisation of a food ingredient co-product, produced as a side stream of its main production process. The ingredient was subsequently launched as a new product and revenue stream.
The objective of this project was to investigate the commercial opportunities for a food-grade side stream as an ingredient for food and non-food applications.
The project included 4 steps, as outlined below:
- Market Segmentation. The first step was to define specific high-value segments into which the side stream could be potentially sold. This short report and analysis was based mostly on CPL’s existing knowledge of these markets and included a high-level rationale for each segment.
- Market Attractiveness. The second step was to conduct a high-level assessment of the attractiveness of these market segments including the potential values and volumes.
- Market Dynamics. The third step was to investigate the key market dynamics of the segment of most interest.
- Implementation Plan. The final step was to produce an outline business plan including recommendations on potential products and potential positioning.
Following CPL’s work on side stream valorisation the client successfully launched a new product line based on this side stream.
The topics covered in the initial discussion are shown below.
Table of Contents
Introduction: What does the Ingredient Deliver?
- What is a Flavour?
- How is Natural Flavour Defined?
- Megatrends in Savoury Food Applications
- Comparison of Taste Direction and Taste Enhancement Ingredients
Flavours and Flavour Enhancement Market Applications
- Savoury Ingredients
- Savoury Ingredients Trends
- Savoury Ingredients Customers
- End-Product Market Dynamics Support Continued Growth in Flavours
- Savoury Applications: Drivers and Restraints
- Reaction Products Market
- Flavours and Fragrances Players
- Flavours & Fragrances Markets
- Flavours Markets
- Trends in Flavour Enhancement
- Global Flavour Enhancer Ingredients Market
- Common Flavour Enhancement Ingredients
- Soup Market in Europe
- Soup Market in North America
- Savoury Snacks Market in Europe
- Sauces, Dressings and Condiments in Europe
Sports Nutrition Market Applications
- European Sports Nutrition Products
Petfood Palatants Market Applications
- Drivers for Petfood Palatants
- Petfood Palatants Price and Market Estimates
Fermentation Media Market Applications
- Fermentation and Culture Media
- Fermentation Media: Sources and Type
- Yeast Extract Market