Have a look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies. Eight case studies can also be reviewed.


The objective of this study was assist a food ingredient company in evaluating its strategy and formulating a five year plan.


CPL used its in-house knowledge and expertise in formulating the strategy and plan for the client.


The final report in PowerPoint included the following sections:

  • Business Overview
    • Business Summary
    • Business Organisation
    • Historical Sales and Margin
    • Segmental Sales
    • Profitability and Growth Rate of Segments
    • Distribution of Sales and Risk Assessment of Customer Base
    • Analysis of the Product Portfolio: Profitability/Volumes
    • Global Market Sizing
    • European Ingredients Landscape
    • Competitive Scene
    • Product Sector Key Success Factors
    • Pestel Analysis
  • Customer Demand vs. Offering
    • Market/Customer Demand
    • Market Attractiveness
  • Ambitions and Gaps
    • SWOT Analysis
    • Conclusions
  • Strategic Options
    • Where to Adapt the Offer
    • Alternative strategic scenarios
    • How to Win
    • Organisation
    • Production
    • Where and How
    • Growth Plan Scenario
    • Acquisitions: Who and Why
  • Proposal and Action Plan


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