In this case study, CPL’s team examined the potential synergies between the portfolios of two animal feed additive companies based on technical, scientific and commercial attributes.

CPL often answers complex commercial and technical questions. For example, in this case, CPL’s client, a portfolio company of a Private Equity fund, was looking at a potential bolt-on acquisition. After analysing the relevant markets and trends, we outlined a range of added-value synergistic products which complemented the existing ranges. CPL also advised the client on what the combined portfolio of the two companies might look like after rationalisation. Finally, we discussed the potential options with the client in a brainstorming workshop to formulate a product strategy.

The client was, therefore, able to make an informed decision about the value that the bolt-on would bring to the company’s product portfolio.

Objective

The objective was to answer key questions regarding the potential synergies between the product portfolios of two animal feed additive companies as part of a due diligence process.

Method

This work involved desk-based research, customer and expert interviews and analysis of other relevant information available to CPL.

Report

CPL prepared the following reports:

  • A report on customer views
  • A presentation for the workshop
  • A summary presentation of workshop findings/conclusions

The report and workshop covered the following topics:

  • Recent Trends in Feed Additives
    • Industry Trends
    • Industry Concerns
  • Review of Company 1 Feed Additives
    • Products and Applications
      • Raw Materials
      • Functionality
    • Product Specifications
    • Value Proposition
  • Review of Company 2 Feed Additives
    • Products and Applications
      • Raw Materials
      • Functionality
    • Product Specifications
    • Value Proposition
  • Potential Feed Additive Products for Combined Company
    • Complementarities
    • Customer Needs
    • Potential Products
  • Brainstorming Session

Please look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies. Eight case studies can also be reviewed.

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