Have a look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies. Eight case studies can also be reviewed.

Objective

The objective of this project was to assist our client in identifying potential partners and then facilitating partnerships for the development of its novel product suitable for use either as an ingredient in food or as a dietary supplement.

To present the ‘opportunity’ to potential partners, a non-confidential ‘teaser’ and a confidential ‘Information Memorandum’ were produced based on the client’s work to date.

Method

The approach CPL used was to prepare a non-confidential ‘teaser’ of a few pages. This outlined what is available.

CPL contacted ~600 companies to make them aware of the opportunity. Responders were offered a confidentiality disclosure agreement, after which an ‘Information Memorandum’ was sent, along with the clinical data report and the client’s patent.

CPL talked through this IM with candidates that wanted to talk. Teleconferences and one-to-one phone calls were held and after identifying potential collaborators CPL has discussed the opportunity with them.

Click to see the contents of the study or look below for an outline.

Table of Contents

Executive Introduction

  • Objective
  • Method
  • Report
  • Principal Findings
  • Recommendations
  • Ongoing Input from CPL

Communications

  • First Email
  • Introductory Teaser
    • The Client
    • The Product
    • The Market
    • The Opportunity
    • Contact
  • Expressions of Interest
  • CDA
  • Information Memorandum
    • The Client
    • The Product
    • The Market
    • The Next Steps

Company Responses

  • 26 Company Responses
  • Other Companies

2 Tables

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