Have a look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies. Eight case studies can also be reviewed.

Objective and Background

The objective of this study was to assist in planning the development of improved, novel and patented products based on fish oil.

Products containing omega fatty acids have been seen favourably by consumers for many years and more recently have received a considerable amount of very positive press coverage. A number of these ingredients are derived from fish oils and have limitations in terms of their use in food due to fishy odour.

Method

In this study, we obtained very large volumes of data from public and private sources. A number of published studies were accessed, as were a number of private-client studies. We were able to obtain cooperation from seven companies in this sector that are former CPL clients.

Information was sought on the market dynamics of omega 3 products, particularly focusing the sectors of nutritional and functional food ingredients and dietary supplements.

Approximately 97 companies were contacted and contact reports were obtained from ~75 of these. In all CPL spoke to >100 people, who were asked about all the attributes of their fish oil products, including purity, taste and physiological side effects, as well as about the importance of certifications including GMP, kosher and halal.

Wherever it was possible we asked for numbers about volumes and values, prices and specifications, production and factories. We have analysed all the d obtained and present both the data and the analysis.

Click to see the contents of the study or look below for an outline.

Table of Contents

Objective and Background

Method

Client’s Questions

  • Developing a market entry strategy
  • Product pricing and the marketing approach
  • Key Success Factors
  • Barriers to Entry
  • Potential partners
  • Plant capacity

Principal Findings and Conclusions

  • Markets
  • Competition
  • Dietary Supplements
    • Introduction
    • Omega-3 supplements
  • Functional foods
  • Pharmaceuticals
    • Introduction
    • Raw materials
    • Omega-3 pharmaceuticals
    • Future prospects
  • Alternative products
  • Regulatory

Recommendations

Markets

  • Market estimates
  • Rapid market growth
  • Market data sources
  • Market drivers
    • Growth promoters
    • Growth inhibitors
  • Values
  • Volumes
  • Prices
    • Prices obtained from contacts
    • Prices by product type

Overview of Contacts’ Opinions

  • Markets
    • Market CAGR
    • Market Drivers and Constraints
    • Market Trends
    • New Formats
  • Players and Products
    • Omega-3 Companies
    • Distributors
    • End Users
    • Supplements
    • Pharmaceuticals
    • Regulations
  • Barriers to Entry
  • Key Factors for Success
    • General
    • Key factors for success in food
  • Strategy
    • Partnerships
    • Marketing
    • Capacity
  • Client’s Claims
    • Traceability
    • Reflux
    • Amines
    • Hygiene
    • Purity
    • Halal/Kosher

Competition

  • Complete manufacturers’ product listing
  • Company summaries
  • Major global fish oil refiners
    • 29 companies
  • Manufacturers’ B2B marketing claims
    • Claims about product qualities and processing skills
    • Claims about accreditation, certification, health and safety
  • Production Facilities

Dietary Supplements

  • Dietary Supplements – Overview
    • Product Categories
    • Product and Brand Differentiation
    • Market Drivers
    • Success Factors
    • Barriers to Entry
    • Overview of the Global Omega-3 Dietary Supplements Market
    • Benefits of Omega-3 Supplements
    • Origin of Fish Oils
    • The supplements supply chain
  • US – Omega-3 Supplements
    • 12 products
  • Europe and ROW – Omega-3 Supplements
    • 12 products
  • Current product claims & client’s products
    • Product claims compared to client’s product properties

Functional Foods

  • Functional Foods – Overview
    • Consumer need for omega-3 food products
    • Omega-3 functional food categories
    • Benefits of omega-3 functional foods
    • Success factors
    • Market presence
  • Functional Food Product Launches
  • Examples of Functional Food Retail Products
    • 32 products

Pharmaceuticals

  • Pharmaceutical Industry Overview
  • Omega Fatty Acids
    • Market
    • Players & Products
    • IP & Clinical Trials
  • Companies with an interest in O3s as drugs
    • 4 companies
  • Companies considering generic versions of omega 3 drugs
    • 3 companies
  • O3s as prenatal drugs
    • 1 company
  • Non-prescription, high end dietary supplements
    • 4 companies
  • Pharmaceutical Patents
  • Clinical Trials for EPA and DHA
  • News, Scientific Papers and Presentations
    • 19 articles

Overview of the Global Pharmaceutical Industry

  • Market
  • Market Trends
  • The Drug Development Process
    • Cost of developing a new medicine
    • Drug development and the conduct of medical research
    • Clinical trials
    • Success rates in Drug Development
    • The promotion of drugs
    • Market Penetration for New Drugs
  • Intellectual Property Protection
    • Procedures for Drug Approval
  • Players
    • 13 companies
  • The Pharmaceutical Industry by Region
    • The US Pharmaceutical Industry
    • The European Pharmaceutical Industry
    • US vs. Europe – Competitive Comparison
    • The Pharmaceutical Industry in the ROW

Alternative Competing Products

  • Algae Omega-3 Product Manufacturers
    • 3 companies
  • Two enhanced flax oil producers
    • 2 companies
  • Krill oil
    • Key trends and developments
    • Competitive Factors
    • 4 companies

Regulatory – Nutrition Claims, Hygiene

  • Summary
  • UK Regulations 2009
    • Food Standards Agency
    • Novel foods
    • Nutrition and health claims
    • Nutrition claims
    • Health claims
    • Labelling
    • Food law enforcement
  • Regulations (EC) no 1924/2006 on Nutrition and Health Claims Made on Foods
    • Article 13 Nutrition and Health Claims
    • Article 13 Overview of Deadlines
    • Criteria for Screening of Article 13 Health Claims
    • Article 14 Disease risk claims
    • Health claims deadline will not be met – 10 March 2009
  • Review of Article 14 Claims
    • I omega kids®/Pufan 3 kids® and calming
    • SI omega kids®/Pufan 3 kids® and serenity
    • I omega kids®/Pufan 3 kids® and vision
    • I omega kids®/Pufan 3 kids® and concentration
    • I omega kids®/Pufan 3 kids® and mental development
  • Article 14 Infant Health Claims
    • EFSA on omega-3 claims: yes to eye health, no to brain – 2009
    • EFSA opinion on DHA and ARA and visual development – 2009
    • EFSA opinion on Enfamil® Premium and brain development
  • 2005 Opinion on Nutrition Claims for Omega-3 Fatty Acids
    • Summary
    • Omega-3 fatty acids claims
    • Monounsaturated fat claim
    • Polyunsaturated fat claim
    • Unsaturated fat claim
  • Hygiene Regulations 2004 Annex III – Fishery Products
    • Chapter I: Official Controls of Production and Placing on the Market
    • Chapter II: Official Controls of Fishery Products
    • Chapter III: Decisions after Controls
    • Postponement of hygiene regulations to 30 April 2009
  • EU Working Group on Fisheries And Aquaculture 2007
  • US Dietary Supplement Regulations
  • ONC Regulatory Approvals
    • United States
    • Fish Oils and Capsules in Canada
    • European Union, Asia, Australia, South America

Contact Reports

  • Primary Producers (Crude Oil Extractors)
    • Company X
  • Secondary Processors (Refined Oil Producers)
    • 24 companies
  • Tertiary Processors (Encapsulators and Microencapsulators)
    • 9 companies
  • Distributors / Resellers
    • 8 companies
  • Traders
    • 2 companies
  • Food Company End Users
    • 14 companies
  • Supplement Company (Brand Holder) End Users
    • 2 companies
  • Pharmaceutical Company End Users
    • 2 companies
  • Food Product Development Services
    • 4 companies
  • Equipment Manufacturers
    • Company Y
  • Others
    • 11 companies

Additional Contacts for Reference

  • Manufacturers
    • 11 companies
  • End Users
    • 7 companies

News

  • Overview
    • Health Benefits
    • Markets and Products
    • Competition
    • Labelling, Safety and Regulations
  • Recent News Articles
    • 80 articles

69 Tables

19 Figures

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