The objective was to determine the potential for polydextrose in the EU and focus the marketing efforts to develop the EU.

Information on polydextrose and bulking agents was gathered for this report. Competitors were analysed and the nature of the threats posed by them were assessed. New areas to use polydextrose were found through analysis of its current market and the potential new applications based on its health claims such as dietary fibre, cholesterol reducer and glucose.

The information and literature on polydextrose was compared with other products on the market including those calling themselves soluble fibre, low calorie bulking agents, sugar replacers and gelling agents.

Click here for a PDF of the contents of the study or look below for an outline.

Table of contents

Objective

Method

Principal findings

Conclusions

Recommendations

Definition

Applications

  • Specific applications

Market positioning

  • Chemical verses natural
  • New technical functionalities
  • Claims made about soluble fibre
  • Historical technical functionalities

Competitors

  • Manufacturers and distributors of polydextrose
  • Manufacturers and distributors of substitutes

5 Tables

Share this project: