Inoculants and Growth Promoters

In this case study, a global agrochemical sciences company engaged CPL Business Consultants to look briefly at the potential markets for inoculants and growth promoters in seed treatments.

Objective

The project objective was to understand the market for inoculants and growth promoters in particular in seed treatment. There was a special emphasis on the technology available in the marketplace and overall competitive trends.

Method

CPL reviewed the product offerings of the companies in the business, which also included a review of the trials data. We found, read and analysed the scientific literature on the topic of both plant growth promoters and inoculants. Then CPL used information from its database and corporate experience to overview the evolution of this sector.

CPL then identified and interviewed a number of individuals within the companies and research bodies working in this sector. Finally, CPL reviewed the patent literature and the current newsletters and information sheets for current opinions and information. Finally, we presented the results of these investigations in the report.

Click to see the contents of the study or look below for an outline.