In this case study, CPL identified market opportunities for honey as an ingredient in the UK and broader European markets.

Consumers generally believe that honey is healthier and safer than sugar and has an almost impeccable image. It can provide an additional flavour and colour to extend product ranges whilst it is still perceived as a ‘healthy’ product; it is, therefore, attractive to industrial customers. The market for honey as an ingredient in non-sweet foods would expand the total market for our client, a major European sweetener company.

Initially, CPL Business Consultants investigated sales of honey products in the UK.  CPL also obtained market data and information from suppliers, makers and sellers.  Additionally, CPL conducted a short and informal survey of b2b consumer attitudes towards honey. CPLs report enabled the client to assess if this potential opportunity warranted further investigation.

Please contact CPL Business Consultants for further details of our consulting work on sugar, sweeteners and other ingredients, including honey.

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