The purpose of this study was to aid our client’s services in the sugar industry by provide information on customer service and product support/development.

CPL performed analysis of competitors to determine the relative competitiveness of other companies in the sugar/commodity business. We assessed how such companies deliver customer service and product development, how they are organised, how many personnel are employed, how extensive their facilities are and how effective they are at achieving success in terms of customer satisfaction. We considered companies across Europe.

CPL made recommendations to its client on what level of service would be expected and how extensively resourced it should be.

The report contained:

The Value Of Customer Service

Methods Of Measuring Customer Service Satisfaction

Typical Results

What Do Other Sugar Companies Do?

Supplier Survey Questionnaire

What Do Customers Think?

Customer Survey Form

Other Customers Contacted

Appendix – Company Profiles

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