In this case study a science-led ingredients company engaged CPL Business Consultants to assess the market for anthocyanins and other polyphenols from blueberries and bilberries as part of its health ingredients platform and diversification strategy. 

Anthocyanins and other polyphenols derived from blueberries and bilberries reportedly exhibit a range of health properties. In this study, CPL assessed the potential for ingredients based on these compounds, across food, beverage, dietary supplement and cosmetics applications.

In considering each opportunity CPL determined the following: –

  1. Approximate market size, characteristics (including possible competitive products), trends and likely future potential
  2. Key players with an IP/technology position
  3. Main success factors and barriers to entry of successful key players
  4. Potential partner and acquisition targets (either key players with IP/technology or good science-based ‘other’ players with good products)
  5. Key market segments in terms of applications or health conditions targeted
  6. Associated health benefits for anthocyanins and other polyphenols
  7. Scientific substantiation
  8. Possible use of the polyphenol (or the extract) as a technological antioxidant

Click here for a PDF of the contents of the study or look below for an outline.

Table of Contents

Objective and Method

Principal Findings & Conclusions

  • Blueberry and Bilberry Extracts
    • Background and News
    • Markets and Players
    • Scientific Research & Health Benefits
      • Advantages of Bilberry Polyphenols
    • Patents
    • Barriers to Entry and Key Factors for Success

General Overview on Polyphenols

  • Introduction & Overview
  • The Polyphenol Market

Blueberry and Bilberry Polyphenol Extracts

  • Introduction & Overview
    • Background
    • Production
    • Suppliers
  • Advantages
  • Reported Health Benefits and Scientific Substantiation
  • Recent Patents on Anthocyanins and Polyphenols
  • Estimated Market Size and Growth Rate
  • Key Market Segments
  • Barriers to Entry and Key Factors for Success
  • Regulatory Issues
  • Business Opportunities
  • Profiles of Key Players and Innovators
  • 31 Contact Reports
  • Scientific Publication Review
  • News Review


  • Markets for Bilberry and Blueberry Extracts by Region
  • Recent Patents for Blueberry and Bilberry Polyphenols by Health Claim
  • Carotenoid Sources
  • Polyphenol Sources
  • Common Dietary Flavonoids
  • Foods rich in Flavones, Flavonols, etc.
  • Examples of Anthocyanins Found in Bilberries
  • Main Non-Chinese Manufacturers of Vaccinium extracts
  • Prices for Vaccinium Extracts from Chinese Suppliers
  • Recent Patents for Blueberry and Bilberry Polyphenols by Health Claim
  • Specifications of a Company’s Fruit Extract powders
  • Anthocyanins absorbed (from 100mg) of Example vs Standard Product
  • Abridged Specifications for Example Product Anthocyanidins
  • Prices for a Company’s Products
  • Company Income Summary
  • Company Equipment Costs
  • Price of Blueberry and Bilberry Ingredients


  • Flavonoid Basic Chemical Structure
  • Anthocyanidins (Anthocyanin Aglycones) Chemical Structures
  • Flavanones Chemical Structures
  • Flavones Chemical Structures
  • Isoflavones Chemical Structures
  • A flavylium cation (the basic structure of anthocyanins)
  • Visual improvement with Product A

Have a look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies. You can also review eight case studies.

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