In this case study, CPL Business Consultants reviewed the markets for specific vegetable-derived or plant-based health ingredients.
CPL’s client was investigating the market for active health ingredients derived from vegetables, namely pumpkins, turmeric, spirulina, tomatoes and carrots. As a result, it required information on the market landscape for these products.
We provided the client with a synopsis of the market to support its decision-making process as part of its new product development strategy. An outline of the report is below.
The study objective was to assist a company in an initial investigation into the markets for pumpkin, turmeric, spirulina, tomato and carrot-derived health ingredients.
CPL used its key resources to carry out this project, including in-house databases and its extensive network of contacts, in addition to information from publicly accessible sources (e.g. government and other databases, publications, company literature etc.).
The study output was a brief written and verbal report which covered the following topics:
Health Actives in Plant Materials
- Carrot (e.g. beta-carotene, phylloquinone)
- Pumpkin (Cucurbitaceae)
- Spirulina (e.g. phycocyanin)
- Tomato (Solanum lycopersicum)
- Turmeric (e.g. Curcumin)
Vegetable-derived Health Ingredient Markets
- Market Information on plant-based health ingredients
Levels of Actives in Products/Product Formats
- Dosage Characteristics
- Common Product Formats
Types of Claim
- Types of Claims Made
- Types of Health Claims Made
Competitive Landscape: Company Activity
- Nutraceutical Products and Positioning