In this case study, CPL Business Consultants reviewed the markets for specific vegetable-derived or plant-based health ingredients. 

CPL’s client was investigating the market for active health ingredients derived from vegetables, namely pumpkins, turmeric, spirulina, tomatoes and carrots. As a result, it required information on the market landscape for these products. 

We provided the client with a synopsis of the market to support its decision-making process as part of its new product development strategy.  An outline of the report is below. 


The study objective was to assist a company in an initial investigation into the markets for pumpkin, turmeric, spirulina, tomato and carrot-derived health ingredients.


CPL used its key resources to carry out this project, including in-house databases and its extensive network of contacts, in addition to information from publicly accessible sources (e.g. government and other databases, publications, company literature etc.).


The study output was a brief written and verbal report which covered the following topics:

Health Actives in Plant Materials

  • Carrot (e.g. beta-carotene, phylloquinone)
  • Pumpkin (Cucurbitaceae)
  • Spirulina (e.g. phycocyanin)
  • Tomato (Solanum lycopersicum)
  • Turmeric (e.g. Curcumin)

Vegetable-derived Health Ingredient Markets

  • Market Information on plant-based health ingredients

Levels of Actives in Products/Product Formats

  • Dosage Characteristics
  • Common Product Formats

Types of Claim

  • Types of Claims Made
  • Types of Health Claims Made

Competitive Landscape: Company Activity

  • Nutraceutical Products and Positioning

Summary & Conclusions

Have a look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies. You can also review Eight case studies.

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