In this case study, a specialist ingredients company engaged CPL Business Consultants to formulate a strategy to enter the European stabiliser/texturiser solutions business. CPL advised it on the requirements for building a food concept business providing texture and stabilisation systems. The company developed an applications centre focussing on flavour, texture and bio-preservation solutions and was later acquired by a larger player in food ingredients. 

The objective of this project was to evaluate the business case for our client’s plans to evolve into a stabilising and texturising ingredient solutions (‘systems’) business. The client already had a sales and service network selling speciality food ingredient products.  The client distributed stabilisers for another company but wanted to add value by producing ‘concepts’ as complete systems rather than single ingredients.

CPL’s report contained a business model for delivering value-added food concepts based on stabiliser and texturisation systems. The report included:

  1. A detailed business plan for entering the stabiliser and texturiser systems market
  2. A description of the mode of operation, including required customer support for a stabiliser/texturiser business solutions
  3. Guidelines and recommendations concerning the type and qualifications of personnel required
  4. Guidelines and recommendations concerning the technology required
  5. Recommendations in respect of potential partners for raw materials and other aspects

Click here for a PDF of the contents of the study, or look below for an outline.

European Stabiliser/Texturiser Business Entry Strategy

  • Objective
  • Background & Scope
    • Strategy
    • Markets
    • Resources
    • Scope
  • Method
  • Principal Findings and Conclusions
    • Key questions
    • Market situation
    • Position
    • The business
  • Recommendations

The Stabiliser/Texturiser Business

  • Overview
    • Summary
    • Sales Cycle
    • Customer Service
    • The Money
    • The Risk
  • Barriers to entry and success factors
    • Barriers to entry in established markets
    • Success Factors
  • Strengths and weaknesses
    • Current strengths
    • Current weaknesses
  • How to Do It
    • On your own
    • Acquire a company
    • With a partner
    • What could you offer a partner?

Operating a Stabiliser/Texturiser Solutions Provider

  • Summary
    • Strengths and Weaknesses of Competitors
  • How a typical company adds value
    • Support Services
    • Technology development
    • Primary Activities
  • A typical company’s resources
    • Operations
    • Networks and Logistics

Stabiliser/Texturiser Solutions Business Case Study

  • Eastern Europe
    • Hungary
    • Moldovia
    • Poland
    • Russia
    • Slovakia
    • Ukraine
  • Worldwide summary
    • Organisation
    • Control
    • Competitiveness
    • Product portfolio
    • Production
    • Research and Development
    • Quality Assurance
    • Product pipeline, process development and intellectual property
    • People
    • Product positioning
    • Strategy
    • Reputation

European Stabiliser/Texturiser Business Plan

  • Objectives and Mission Statement
    • Objective
    • The Mission
  • Strategy & Tactics
    • Strategy
    • Tactics
    • Market Approach
    • Challenges to operate in the United States
  • Resources required to follow the model of a typical company
    • Facilities
    • Procurement and Logistics
    • R&D Laboratory
    • Pilot plant
    • Manufacturing facilities
    • QA/QC Laboratory
    • Warehousing
  • Human resources required to follow the model of a typical company
    • R&D
    • QA
    • Production
    • Procurement
    • Technical Sales
    • Support staff
    • Management
  • Time line and budget
  • Financial Model

Potential Stabiliser/Texturiser Partners

  • What can you offer a partner in the stabiliser/texuriser businsess?
    • What further advantages could you offer a dairy ingredients partner?
    • What further advantages could you offer a more single product or commodity partner?
  • Summary of conversations with potential partners.
  • 14 Contact reports and Company Profiles

Models for Obtaining Additional Value from Stabilisers/Texturisers

  • Model 1
    • Advantages
    • Disadvantages
  • Model 2
    • Advantages
    • Disadvantages
  • Model 3
    • Advantages
    • Disadvantages

Additional Information

  • Potential Competitor News and Insights

In addition to this project on a strategy to enter the European stabiliser/texturiser business, CPL has, for example, worked on adding technical consulting services in ingredients. We have worked on numerous strategy projects involving food systems and hydrocolloids. You can find further examples by browsing this website or using the search bar on this page. Have a look at our Introduction and Brochure for a description of our consultancy work.

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