J0205 Liquid Sugars & Sweetener Blends

The objective of this study was to assist the client in determining if there is a potential for business development in liquid sweetener blends including liquid sweeteners in general and liquid sugars.

For the client, liquid sugar sales could allow it to both obtain greater profit and to get closer to its customers. Although a number of specialised liquid sweetener products have been introduced, they presently sell relatively little. The client wondered whether this was due to lack of effort on the marketing of these products, and whether increased efforts will or can result in improved sales and stronger relationships with customers.

The study obtained information on the EU and US markets and trends for liquid sugar and blends from a wide variety of sources. These included interviews with knowledgeable individuals in a number of producing companies and in companies that were actual or potential customers for such products.

Specifically, the study collected data on the liquid sugar and sweetener markets in Europe and the United States. In all cases information was sought on the products made and sold, the producers and customers, indications of market volumes and price premiums for liquid or blended products, and on local trends and drivers. Discussions with actual or potential customers focused on the use of liquid sugars and blends. The study sought to determine whether there were actual or potential uses for liquids and blends, whether additional value could be created for liquid products and whether liquids had value compared to dry products. Large quantities of data were obtained and presented in full. The data was analysed to provide an overview of the markets and trends for liquid sugar and for sweetener blends in Europe and the US.

Click here for a PDF of the contents of the study or look below for an outline.

The contents of the study included:

Objective and Background
Method
Principal Findings

    Markets
    Sugar Companies and Products
    Customer Views
    Customer Trends

Conclusions

    Markets
    Sugar Companies and Products
    Customer Trends

Recommendations
Liquid Sugar Markets, Drivers and Barriers

    Overview
    Market drivers
    Barriers to use 
    Success factors
    Market drivers – customers’ views< Barriers – Customers’ views Market drivers – Suppliers’ views

Liquid Markets – Success factors

    Liquids in general
    Sweetener Blends

Market Trends for Liquid Sugars and Sweetener Blends

Sugar Products
Sugar Companies

    Europe

      14 Companies

    United States

      7 Companies

    US Blenders

      3 Companies

    Other Producers

    2 Companies

Customers for Sugars and Liquid Sugars
Contact Reports – Sugar Companies

      21 Companies

    Others Including Blenders

      4 Companies

Contact Reports – Customers

    Bakery

      6 Companies

    Beverages

      7 Companies

    Confectionary

      10 Companies

    Groceries / Canned Goods

      9 Companies

    Icecream / Dairy

      11 Companies

    Other

      1 Company

30 Tables
14 Figures

CPL Gallery

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