Have a look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies. Eight case studies can also be reviewed.

The objective of this project was to determine the value to consumers of environmental labelling of food products.

A questionnaire was compiled in order to assess consumer views on environmental issues relating to food production, to examine consumer recognition and understanding of logos, and their willingness to purchase food with logos. As there is often a difference between consumer’s stated and revealed preferences, one question asked consumers to choose between ‘real’ food products with different prices and labels indicating a difference in environmental impact of those products.

Three questionnaires were produced, one with logos found on products in the UK, one with logos found in Sweden and one with logos from France. The Swedish and French questionnaires also contained some EU food logos to assess consumer recognition of these.

Details of the schemes behind the logos have been investigated, as have schemes currently operated by UK supermarkets. Representatives of the schemes, certification bodies and supermarkets were contacted for further information.

Click to see the contents of the study.

Table of Contents



Principal Findings

  • Findings from Questionnaires
    • Environmental & Welfare Issues
    • Food Choice Issues
    • Revealed Food Choices
    • UK Logos
    • Swedish Logos
  • Current UK Food Schemes
  • Current Swedish Schemes
  • Supermarkets


What Next

Current Food Schemes

  • 15 UK Food Labelling Schemes
  • EU Logos
  • 7 Swedish Food Labelling Schemes
  • 4 Belgian Food Labelling Schemes
  • Supermarket Schemes
  • Asda
  • Marks and Spencer
  • Sainsbury’s
  • Tesco
  • Waitrose
  • 3 Certification Bodies
  • 8 Other Relevant Organisations

Results from Questionnaires

  • Questions about the Environment
  • Questions about Food Choice Issues
  • Product Choices
  • Logos
    • UK
    • Sweden

Contact Reports

  • 8 Labelling Schemes
  • 3 Certification Bodies
  • 4 Supermarkets
  • 9 Producers
  • 3 Overseas Contacts
  • Other Findings from IFE 07

11 News and Articles

Appendices on a CD Accompanying the Report

  • Appendix 1 – Questionnaires and Results
  • Appendix 2 – Scheme Application Forms and Processes
  • Appendix 3 – Certification Bodies’ Accounts
  • Appendix 4 – Reports and Studies


  • 3 Tables


  • 12 Figures

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