In this case study, a Private Equity firm engaged CPL Business Consultants to conduct commercial and technical due diligence on an animal feed additives company to inform a potential acquisition. CPL conducted a comprehensive assessment of the target’s portfolio and R&D capabilities as well as the competitive landscape. The deliverables included a synthesis of the target’s value proposition, innovation capability, and market positioning. The Client commented that CPL’s report helped it to fully understand what they were buying which contributed to a fair valuation and a successful transaction.
The objective of this study was to assist our client in its due diligence of a potential acquisition target in animal feed additives. In particular, the client sought to understand how the acquisition candidate compared to competitors on key performance parameters. CPL was able to offer a depth of specialist technical knowledge and experience and the ability to understand the commercial nuances of the market.
Firstly, CPL reviewed the product offering, customer benefits, degree of differentiation, proof and the evidence that its competitive advantage was sustainable. The research collaborations, IP portfolio, publications and product pipelines were assessed in detail. Next, CPL reviewed the key performance parameters such as health benefits, growth metrics and return on investment and benchmarked these against competing products.
CPL then assessed the competitive landscape, providing information on key players. An analysis was made of the company’s positioning including the strength of the brand, product portfolio and related technologies. The fact-based report included authentic insights from contacts within CPL’s extensive network of industry participants and experts.
You can find a PDF summary of the case study here and an outline of the report contents below.
Due Diligence in Animal Feed Additives
Company Positioning and Strength
- Value Proposition
- Innovation Capability
- Key Performance Parameters
- Market Positioning
Product Portfolio Due Diligence
- Feed Additive Overview
- Review by Product Category
- Nutritional Feed Additives (e.g. Amino Acids and Minerals)
- Technological Feed Additives (e.g. Acidifiers, Pellet Binders and Flavours)
- Zootechnical and Welfare Additives (e.g. Mycotoxin Deactivators and Binders, and Phytogenics)
R&D Due Diligence
- Overview of R&D capabilities
- Internal Capabilities and Collaborations
- Product Pipeline
- Short, Medium and Long Term Projects
- Regulatory Considerations
- Brazil, Canada, China, EU, Japan, South Africa and USA
Competitive Landscape for Animal Feed Additive Products
- Overview of Competitive Positioning
- Leading Players in Animal Feed Additives
- Companies with Substitute Products
Additional Due Diligence Projects
CPL has worked on other projects in Animal Feed Additives and Due Diligence e.g. Animal Feed Additives Company Due Diligence, Compound Animal Feed, Additives and Premix Due Diligence, and Feed Additives and Diagnostics Due Diligence. Have a look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies. You can also review eight case studies.