What Makes CPL Different
Differentiators
- A reputation for “Telling clients what they need to know rather than what they would like to hear”
- More than 30 years researching and analysing worldwide markets, with a focus on Europe and North America; topics range from market dynamics to business planning to acquisition targeting
- Exceptional knowledge and contacts in clients’ target markets – food, dietary supplements, animal feed and pet food, cosmetics and pharmaceuticals
- The people you meet are the people who do the work – we are educated up to PhD level with around 200 years of combined commercial experience
- Realistic commercial guidance obtained from the synergy of business experience and a deep understanding of the science and technology involved
- In-house business development tools applicable to strategic analysis and planning
- A cosmopolitan and multicultural team, fluent in several languages, who understand both local cultural nuances and the differences in business style
- 70% of our work is commissioned by previous clients; our clients are medium to large sized, reputable companies in a variety of business sectors
Deliverables
- Actionable business recommendations tailored to clients’ specific needs
- Sound expert advice that is impartial, unbiased and cost effective
- Transparent methodology, incisive and informed analysis, comprehensive executive summary and detailed contact reports
- Reports and advice that allow you to make informed strategic decisions, in order to save money, avoid pitfalls and focus resources
- Interactive business analytical tools developed by CPL for our clients’ use
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