In this case study, CPL Business Consultants reviewed the markets for specific vegetable-derived or plant-based health ingredients.

CPL’s client was investigating the market for active health ingredients derived from vegetables, namely pumpkins, turmeric, spirulina, tomatoes and carrots. As a result, it required information on the market landscape for these products.

We provided the client with a synopsis of the market to support its decision-making process as part of its new product development strategy.  An outline of the report is below.

The study objective was to assist a company in an initial investigation into the markets for pumpkin, turmeric, spirulina, tomato and carrot-derived health ingredients.

CPL used its key resources to carry out this project, including in-house databases and its extensive network of contacts, in addition to information from publicly accessible sources (e.g. government and other databases, publications, company literature etc.).

Vegetable-derived Health Ingredient Market

The study output was a brief written and verbal report which covered the following topics:

Health Actives in Plant Materials

  • Carrot (e.g. beta-carotene, phylloquinone)
  • Pumpkin (Cucurbitaceae)
  • Spirulina (e.g. phycocyanin)
  • Tomato (Solanum lycopersicum)
  • Turmeric (e.g. Curcumin)

Vegetable-derived Health Ingredient Markets

  • Market Information on plant-based health ingredients

Levels of Actives in Products/Product Formats

  • Dosage Characteristics
  • Common Product Formats

Types of Claim

  • Types of Claims Made
  • Types of Health Claims Made

Competitive Landscape: Company Activity

  • Nutraceutical Products and Positioning

Summary & Conclusions

In addition to this project on vegetable-derived health ingredient markets, CPL has worked on many other projects on health ingredients including, scouting projects, market feasibility and technical projects. For example, we have worked on markets for polyphenols, e.g. from cinnamon and tomatoes. Also, CPL has worked on plant based proteins. You can find many other examples by browsing this website or using the search bar on this page. Have a look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies. You can also review Eight case studies.

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