N9810 Plant Growth Promoting Microorganisms – Market Strategy

The objective of this study was to determine a strategy for plant growth promoting micro-organisms (PGPM) sold into the added growth market and the crop protection market. The company wished to know if business based on these organisms is attractive at present or may become so in the future.

The study describes the business in respect of its present position and future potential based on information on the companies, products, prices, markets, trends and potential in this area.

During this study, over 100 companies were originally identified as having potential involvement in this business sector. Of these, ~50 had actual involvement and information was sought from all of these and obtained from most. Over 50 contacts were made with companies making or selling products as well as authorities or experts involved with registration. General discussions were held with a wide group of knowledgeable individuals at conferences and similar venues. In addition, information and leads were obtained from in-house databases and from publicly accessible information.

The study contained the following information:

Rhizobium

  • Market
  • Prices
  • Cost/Benefit Analysis
  • Trends
  • Products
  • The Use Of Rhizobial Products
  • Impact Of Genetic Engineering

Mycorrhizae

  • Market
  • Price
  • Trends
  • Products
  • The Use Of Mycorrhizae

Trichoderma

  • Market
  • Price
  • Trends
  • Products
  • The Use Of Trichoderma Products

Bacillus Subtilis

  • Market
  • Prices
  • Trends
  • The Use Of B Subtilis

Other Products

Pseudomonas

  • Market
  • Price
  • Trends
  • Products

Azospirillum

  • Market
  • Price
  • Trends
  • Products
  • Use Of Azospirillum

Other Nitrogen Fixing Micro-Organisms

Mixtures And Unspecified Products

Product Functionality

  • Microbes That Improve Plant Nutrition
  • Rhizobia Et Al.
  • Mycorrhiza
  • Biological Control Of Plant Pathogens
  • Plant Growth Modifying Substances
  • Technical Validity

Registration

  • UK
  • Netherlands
  • Germany
  • France
  • Spain And Italy
  • US

Companies

  • Company Origins
  • Distributor Sector
  • Target Sector
  • Product Focus
  • Geographic Distribution

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