In this case study, a global mining company engaged CPL Business Consultants to recommend a strategy for selling mineral feed additives as mycotoxin management products. The client had a range of mineral products and consequently wanted to expand its offering for animal health and nutrition. CPL’s comprehensive report and actionable business recommendations, therefore, enabled the client to position its products optimally against the competition.
The objective of this project was to first assist the client in characterising minerals used for mycotoxin problems and then position them against the competition. We included, for example, the various product categories, their properties, benefits, trials data and the companies producing them. We also advised our client on a strategy for developing its existing product platform. The go-to-market strategy also included advice on how best to position and brand these products.
Click here for a PDF of the contents of the study, or otherwise look below for an outline.
Mineral Feed Additives for Mycotoxin Management
Principal Findings
- Zeolites
- Sepiolite
- Bentonite
- Calcium Carbonate
- Kaolin
Conclusions
- Zeolites
- Sepiolite
- Bentonite
- Calcium Carbonate
- Kaolin
Minerals Feed Additives Used in Mycotoxin Management
- Zeolites
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- Introduction
- Types of Zeolite
- Benefits in Use
- Comparison of products on the market
- Players and Products
- Sepiolite
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- Introduction
- Differential properties of Sepiolite
- In Use
- Product positioning
- Players and Products
- Bentonite
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- Introduction
- Benefits in Use
- Product positioning
- Players and Products
- Kaolin
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- Introduction
- Benefits in Use
- Product positioning and Marketing
- Players and Products
- Calcium carbonate
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- Introduction
- Benefits in Use
- Use
- Players and Products
- Recent and Relevant Patents
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- Zeolite
- Sepiolite
- Bentonite
- Probiotics
Contact Reports
In addition to this project on mineral feed additives CPL has also worked on other mycotoxin management and detoxification products, for example during due diligence projects. You can find details of some other projects on animal feed and pet food here. Have a look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies. You can also review eight case studies.