AX02 Market Opportunities for Wheat Bran Fibre

Have a look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies. Eight case studies can also be reviewed.

Objective and Background

The objective of this project was to assist the client in determining whether opportunities exist in the wheat fibre business for its new wheat bran product. The investigation focussed on evaluating the market for wheat fibre in foodstuffs, determining the applications for insoluble wheat fibre within foods, to assess the potential competition from other insoluble fibres and to evaluate market trends within the dietary fibre market generally.


The main content of the study was based on in-house databases and publicly available information (e.g. data from government agencies, patents, scientific journals, trade press, internet etc.).

A number of contacts were made with producers from CPL’s extensive network of contacts.

Click to see the contents of the study or look below for an outline.

Table of Contents

Objective and Method
Principal Findings

    Producers, Sellers and Buyers
    Wheat Bran Products
    Other Insoluble Fibre Products
    Other Possible End Products
    Patents and News Items


    Value of Fibre Products Sold For Food Use

      Global Whole Grain and High Fibre Foods Market
      Global Dietary Fibre Market
      European Dietary Fibre Market
      Market Growth and Trends

Fibre Markets Tables and Figures

    Competitive Fibre Landscape

      US Insoluble Fibres Market
      US Soluble Fibres Market


      EU Insoluble Fibres Market
      EU Soluble Fibres Market

Products and End-Products/Applications

    Functional and Nutritional Properties
    The Competing Products: Wheat Bran

      Functional and Nutritional Properties
      Wheat Bran Extract Products
      Combination Products

    The Competing Products: Other Insoluble Fibres

      11 products

    Other Dietary Fibre Products

Other Applications for Wheat Bran/Fibre

    Pharmaceutical and Cosmetic Industries
    Animal Feed
    Pet Food


    Dietary Fibres

      9 companies

    Insoluble Fibre

      76 companies

Fibre News
Patents (April 2011-March 2013)

      US Patent Search
      European Patent Search (excluding Chinese patents)

Product Specifications

    Apple Fibre
    Oat Fibre

      Oat fibre overview
      Oat fibre specification sheet

    Pea Fibre
    Potato Fibre
    Wheat Fibre
    Wheat Bran
    Product Range

Other Products

    4 Companies

46 Tables
22 Figures

CPL Gallery

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