B0906 Market Opportunities for Rye Fibre

Have a look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies. Eight case studies can also be reviewed.

Objective

The objective of this project was to assist our client in determining whether opportunities exist in the rye fibre business. The investigation focussed on evaluating the potential market for rye fibre in food, supplements and petfood and to establish how the client could most profitably utilise its existing source of rye fibre.

The study considered the trends in the rye fibre market including growth potential in current applications as well as novel applications. A brief SWOT analysis was carried out. The study also examined the buying criteria for rye fibre and attempted to formulate a market strategy for the client, including in particular the questions of barriers to entry and key success factors.

The findings were also intended to contribute to the identification of potential customers and/or collaborators for the client.

Method

CPL’s approach was to base the main contents of the study on in-house databases and an extensive network of contacts, in addition to publicly available information (e.g. data from government agencies, patents, scientific journals, trade press, internet etc.).

CPL used its extensive network of contacts in the sectors of bakery, bread pre-mix, breakfast cereal and pet-food to elicit information. A total of 24 interviews with those knowledgeable in the industry including key academic contacts conducting research on rye were also conducted.

Click to see the contents of the study or look below for an outline.

Table of Contents

Objective
Method
Principal Findings

    Dietary Fibre Market 2
    Rye Production and Consumption
    End-Users of Rye
    Fibre Labelling and Consumer Awareness
    Rye Fibre Manufacturers
    Rye Fibre Applications
    Perceptions of Rye Fibre
    Interest in Rye Fibre From Potential Customers
    Scientific Research
    Strategies Used To Differentiate Fibres
    Routes to Market

      Bakery
      Petfood
      Dietary Supplements

    SWOT Analysis

      Strengths
      Weaknesses
      Opportunities
      Threats

Conclusions
Recommendations
Introduction

    Fibre

      Types of dietary fibre
      Definition

    Rye

      Production and Consumption
      Structure and composition

Benefits in Use

    Health Benefits

      Bowel Health
      Breast Cancer
      Colon Cancer
      Diabetes
      Satiety

    Technical Benefits

EFSA Article 13 Health Claim Submissions

    Health Claims Concerning Rye and Rye Fibre
    Literature Cited to Support Article 13 Health Claims For Rye Fibre

      Rye Grain Fibre: Gut Health
      Rye Fibre: Carbohydrate metabolism and insulin sensitivity
      Rye Fibre: Cardiovascular System

Fibre Market

    Global

      Soluble Fibre
      Insoluble Fibre

    US

      Food Fibre
      Soluble Fibre
      Insoluble Fibre

    Europe

      Soluble Fibre
      Insoluble Fibre

Bakery Market

    Europe
    Eastern Europe
    Africa and the Middle East
    Growth Matrix Analysis

Marketing

    Strategies Used To Differentiate Fibres

      Physical Properties
      Branding for applications
      Health claims
      Functionality
      Value/quality proposition

    Routes to Market

      Bakery
      Petfood
      Dietary Supplements

Player(s)

      1 Company

Products and Applications

    Food – Bakery

      Various types of Rye Bread
      Rye Milling Products
      Other Traditional Rye Products
      Novel Rye Products

    Supplements

      2 companies

    Petfoods

      4 companies

Contact Reports

    Summary

      Markets
      Competing Products
      Applications
      Views of users/potential users
      Interest from Contacts

    Bakers

      5 companies

    Bakery Ingredients

      10 companies

    Breakfast Cereals

      2 companies

    Cereal Processors

      6 companies

    Fibre Manufacturers

      6 companies

    Pet Food

      2 companies

    Research Institutes

      4 research institutes

Scientific Publications

    Overview
    Selected Recent Publications

      16 publications

Clinical Trials

    2 Clinical Trials

News

    Overview

      Rye Fibre Health Benefits
      Market
      Trends
      Innovations in food products
      Competition
      Definition
      Fibre Nutrient Claims
      Hazards

    News Articles

      33 news articles

Recent Patents

    Overview
    Patents

23 Tables
9 Figures

CPL Gallery

Previous Image
Next Image