Market Opportunities for Fatty Esters

In this case study, CPL Business Consultants was engaged by a chemicals manufacturer to look for market opportunities in fatty esters. CPL provided a comprehensive report covering global markets, along with recommendations for a business growth strategy.

Objective

The study’s objective was to give a qualitative view of the best market opportunity areas for our client, a European fatty ester manufacturer with a broad portfolio of products used in industrial and consumer applications. The project sought to provide the client with information to enable it to define the best market and product niches for its capabilities.

Method

The study aimed to identify and quantitatively describe the various segments/sub-segments of potential fatty ester markets, describe the main players, define limitations and success factors and recommend potential areas for growth.

CPL examined publicly available literature and information, including existing consultancy reports, the trade press and annual reports from companies as well as contacts within the industry. CPL worked with other industry experts to get information and insights on the end-user markets for fatty esters and market trends.

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