C0803 Market for Plant Sterols

Have a look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies. Eight case studies can also be reviewed.
https://www.cplconsult.com/sector/market-for-plant-sterols/

The objective of this project was to assist in planning strategic direction for a company involved in plant sterols. It needed to obtain additional information and analysis concerning the markets and market dynamics for its present and potential future products in order to determine its optimum strategy.

In this study >80 companies were contacted and contact reports were obtained from the majority of these. For a number of these companies, multiple contacts were made, with two or more different individuals being interrogated or occasionally two or more conversations being reported; in all we spoke to ~100 people. The companies contacted included ~30 food companies and 30 ingredients companies. More than 27 retail supermarkets were visited and surveyed in the Australia, Denmark, Finland, Italy, Netherlands, Singapore, Shanghai, Sweden, the UK and the US.

Click to see the contents of the study or look below for an outline.

Table of Contents

Objective
Method
Answers to specific questions in the proposal
Principal findings & general conclusions

  • From The Overview Of Contacts
    • Market and Products
    • Forms of Sterols
    • Scientific Validity, Safety & Sterol vs Stanol
    • Regulatory
    • GM
    • Drugs versus Food
  • Regulatory
  • Products on the Market
    • UK
    • US
    • Other countries
  • Pricing
  • Competition
    • Drugs
    • Food ingredients
  • Lessons from the Case Studies
    • Aspartame
    • Xylitol

Conclusions and Recommendations

  • Projected Growth in Sales of Sterols
  • What Might Make the Sterol Market Continue to Plateau or Decline?
    • Patents
    • Regulations
    • Competition
    • Marketing
    • Product form and technical limitations
    • Price
    • Product failure or doubts
  • What Factors Might Make the Sterol Market Increase?
    • The validity of the products
    • Patents
    • Regulations
    • Competition
    • Marketing
    • Improved Product Form Overcoming Technical Limitations
    • Price
  • Summary
  • What to do?

Overview of Contacts

  • Market for Cholesterol-Lowering Food & Beverage Products
    • Ingredient Suppliers
    • Food & Beverage Producers
    • Supermarkets
    • Others
  • Forms of Sterol/Stanol Used & Opportunities for Dispersible Sterols
    • Ingredient Supplier
    • Food & Beverage Producers
  • Sterol Safety
    • Ingredient Companies
    • Food & Beverage Producers
    • Supermarkets
  • Sterols Versus Stanols
    • Ingredient Suppliers
    • Food & Beverage Producers
    • Supermarkets
  • Regulatory Issues
    • Ingredient Supplier
    • Food & Beverage Producers
    • Supermarkets
    • Other
  • GM Issues
    • Ingredient Supplier
    • Food & Beverage Producers
  • Drugs Versus Food
    • Ingredient Companies

Contact Reports

  • Dietary Supplement Companies
    • 1 company
  • Food Companies
    • 31 companies
  • Supermarkets
    • 1 supermarket
  • Ingredient Companies
    • 29 companies
  • Other
    • 6 organisations

Historical Review of Phytosterols

  • Health Effects
  • Research on Animals
  • Research on Humans
  • Additional Benefits
  • Daily Intake
  • Cholesterol in Humans

Regulatory

  • Phytosterols Regulatory Status
    • Novel Food Application for Phytosterols and its Products
    • Novel Food Notification for Phytosterols (a Simplified Procedure)
  • Health & Nutrition Claims in the EU, an Overview
  • Food Regulation Overview
    • GRAS in the US
    • Novel Foods in the EU
  • Dietary Supplement Regulation Overview
    • US
    • EU

Products on the Market

  • Introduction & the Supershot
  • United States
    • 2008 – Summary of Supermarket Survey
  • Europe
    • United Kingdom
    • Denmark
    • Finland
    • Italy
    • Netherlands
    • Sweden
  • Other
    • Australia
    • Singapore

Pricing of Plant Sterol Esters as a Health Ingredient

  • Methodology
  • Results
    • UK Supermarket Data
    • US Supermarket Data

Competition From Cholesterol-lowering Drugs

Competition from Other Heart Health Ingredients

Ingredient Case Studies

News

    23 articles

Appendices

Tables

    71 Tables

Figures

    74 Figures

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