AY01 International Strategy for an Animal Nutrition Company

International strategy Animal Nutrition Market Access
Have a look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies. Eight case studies can also be reviewed.

Objective and Background

The objective of this project was to assist our client, a multinational producer of premixes, starter feeds and speciality additives for pigs, poultry and ruminants, in developing a strategy for further international growth. The client was considering its strategy for the future development of its international business, and part of this consideration was to prioritise specific geographic markets. Other factors included a market’s accessibility, appropriateness, future growth rate, and the mode of entry to be followed, e.g., joint venture, acquisition, other types of partnerships.

CPL’s objective was to help the client crystallise its strategic objectives and to assist it in developing workable tactics to implement the strategy.


CPL’s approach was to initially define the areas of strategic interest in the context of the client’s knowhow and desires to grow organically, by joint venture, etc., as well as the geographic areas of interest.

The main contents of the study are strategy and tactics with an overview of potential new markets in feed ingredients for the existing product portfolio, and markets for new products. The focus was on geographical areas and suitable targets that were most likely to result in meeting the client’s aspirations and strategy for growth.

Click to see the contents of the study or look below for an outline.

Table of Contents

Objective and Background
Method and Scope

    Phase 1
    Phase 2

Principal Findings & Conclusions

    Introduction to Premixes and Additives
    Global Poultry Production and Trends
    Global Egg Production and Trends
    Other Poultry Meats and Trends
    Poultry End User Markets & Further Comment on Production
    Northern Europe
    Central and North America
    Eastern Europe
    Middle East and North Africa
    Asia Pacific

Data Collection

    Overall Data Comparison

Key Primary Data for All Regions
Non-Parametric Analysis for All Regions
Competitive Environment: Global Organisations

    Company 1
    Company 2
    Company 3
    Company 4
    Potential Alliances

SWOT & Further Qualitative Analysis of Regions

    Historical relations with UK/Ireland
    Population & Geography
    Weather and Crops
    Political Stability
    Competitor Presence
    Potential Margins
    Industry Structure
    Culture & Religion

Contact Reports

    Overview of Contact Views
    Contact Summary Listing
    Potential Supplier Relationships
    Potential Clients by Region

6 Tables
69 Figures

CPL Gallery

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