AY01 International Strategy for an Animal Nutrition Company
Have a look at our PowerPoint Introduction and Brochure describing deliverables, differentiators and case studies. Eight case studies can also be reviewed.
Objective and Background
The objective of this project was to assist our client, a multinational producer of premixes, starter feeds and speciality additives for pigs, poultry and ruminants, in developing a strategy for further international growth. The client was considering its strategy for the future development of its international business, and part of this consideration was to prioritise specific geographic markets. Other factors included a market’s accessibility, appropriateness, future growth rate, and the mode of entry to be followed, e.g., joint venture, acquisition, other types of partnerships.
CPL’s objective was to help the client crystallise its strategic objectives and to assist it in developing workable tactics to implement the strategy.
CPL’s approach was to initially define the areas of strategic interest in the context of the client’s knowhow and desires to grow organically, by joint venture, etc., as well as the geographic areas of interest.
The main contents of the study are strategy and tactics with an overview of potential new markets in feed ingredients for the existing product portfolio, and markets for new products. The focus was on geographical areas and suitable targets that were most likely to result in meeting the client’s aspirations and strategy for growth.
Click to see the contents of the study or look below for an outline.
Table of Contents
Objective and Background
Method and Scope
- Phase 1
Principal Findings & Conclusions
- Introduction to Premixes and Additives
Global Poultry Production and Trends
Global Egg Production and Trends
Other Poultry Meats and Trends
Poultry End User Markets & Further Comment on Production
Central and North America
Middle East and North Africa
- Overall Data Comparison
Key Primary Data for All Regions
Non-Parametric Analysis for All Regions
Competitive Environment: Global Organisations
- Company 1
SWOT & Further Qualitative Analysis of Regions
Historical relations with UK/Ireland
Population & Geography
Weather and Crops
Culture & Religion
- Overview of Contact Views
Contact Summary Listing
Potential Supplier Relationships
Potential Clients by Region
- AS12 Market Potential for Supercritical CO2 Extraction
- AS03 Natural Food Colour Technologies and Markets
- AU12 Clean Label Emulsifiers
- AW09 Soy Protein Animal Feed Market
- B0904 Vegetable Proteins Industry (Plant-Based Proteins)