N9801 Industrial Sweeteners Market Positioning

The objective of this study was to summarise the use of sweeteners in the food industry. Original market data on the use of industrial sweeteners in beverages, jams/marmalades and fruit preparations, desserts and sauces was obtained. The relationship between the use of sugar/HFCS and market positioning was quantified. The study also focuses on the use of corn syrup and compares data obtained from the USA and Canada where sugar and starch-based sweeteners are not regulated with data obtained from the EU where starch-based sweeteners and sugar are constrained by quotas.

The study contains the following:

Market data

Beverage market

Jam market

Yoghurt market

Sauce market

Desserts market

US food retailing

EU food retailing

Views on use of sugar in US and EU

Retailers

Food manufacturers

Consumers

Market positioning relationships

Soft drinks

Preserves

Sauces and condiments

Desserts

Products that use sweeteners in the US supermarkets

Products that use sweeteners in the EU supermarkets

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